Self-regulation and the response to concerns about food and beverage marketing to children in the United States.

Abstract:

:The Institute of Medicine reported in 2005 that food and beverage marketing to children and youth is "out of balance with healthful diets". The dominant policy response in the United States has been to encourage self-regulation by the food, beverage, advertising, and media industries. From a nutrition perspective, this deference to the private sector may seem surprising. This article reviews current economic and legal perspectives on food marketing to children that are motivating the policy decision to attempt a period of self-regulation. The empirical literature on this topic has been reinvigorated by new data on marketing practices and expenditures. The article concludes by considering whether more directive policies are possible in the future.

journal_name

Nutr Rev

journal_title

Nutrition reviews

authors

Wilde P

doi

10.1111/j.1753-4887.2009.00183.x

subject

Has Abstract

pub_date

2009-03-01 00:00:00

pages

155-66

issue

3

eissn

0029-6643

issn

1753-4887

pii

NURE183

journal_volume

67

pub_type

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