Reported attitudes and beliefs toward soy food consumption of soy consumers versus nonconsumers in natural foods or mainstream grocery stores.

Abstract:

OBJECTIVE:To examine the attitudes and beliefs of soy foods consumers (SCs) versus nonconsumers (NCs). DESIGN:Seven focus groups were conducted. SETTING:Mainstream or natural foods grocery stores. PARTICIPANTS:Fifty-three participants, ages 18 to 91 years. VARIABLES MEASURED:Focus groups included discussions on lifestyle practices, beliefs about soy, conversion to soy consumption, and suggestions on how to increase soy consumption. ANALYSIS:Common themes were identified, coded, and compared using NVivo computer software. RESULTS:Barriers to soy consumption included soy's image, a lack of familiarity with how to prepare soy foods, and a perception that soy foods were an inadequate flavor substitute for animal-based products. SCs' conversion to regular consumption was initiated by food intolerances, an increased interest in health, or an adoption of a vegetarian or natural foods lifestyle and was sustained because they enjoyed the flavor. Many participants did not know why soy was considered healthful, whereas others identified it as "heart healthy," a source of protein, and good for women's health. Some SCs had become concerned regarding the controversy surrounding breast cancer and soy consumption. CONCLUSIONS AND IMPLICATIONS:Improving soy's image and educating consumers on its preparation could increase soy consumption.

journal_name

J Nutr Educ Behav

authors

Schyver T,Smith C

doi

10.1016/s1499-4046(06)60159-0

keywords:

subject

Has Abstract

pub_date

2005-11-01 00:00:00

pages

292-9

issue

6

eissn

1499-4046

issn

1878-2620

pii

S1499-4046(06)60159-0

journal_volume

37

pub_type

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