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Health and nutrient content claims in food advertisements on Hispanic and mainstream prime-time television.

Abstract：

OBJECTIVE:Characterize frequency and type of health and nutrient content claims in prime-time weeknight Spanish- and English-language television advertisements from programs shown in 2003 with a high viewership by women aged 18 to 35 years. DESIGN:Comparative content analysis design was used to analyze 95 hours of Spanish-language and 72 hours of English-language television programs (netting 269 and 543 food ads, respectively). MAIN OUTCOME MEASURES:A content analysis instrument was used to gather information on explicit health and nutrient content claims: nutrition information only; diet-disease; structure-function; processed food health outcome; good for one's health; health care provider endorsement. ANALYSIS:Chi-square statistics detected statistically significant differences between the groups. RESULTS:Compared to English-language television, Spanish-language television aired significantly more food advertisements containing nutrition information and health, processed food/health, and good for one's health claims. Samples did not differ in the rate of diet/disease, structure/function, or health care provider endorsement claims. CONCLUSIONS AND IMPLICATIONS:Findings indicate that Spanish-language television advertisements provide viewers with significantly more nutrition information than English-language network advertisements. Potential links between the deteriorating health status of Hispanics acculturating into US mainstream culture and their exposure to the less nutrition-based messaging found in English-language television should be explored.

journal_name

J Nutr Educ Behav

journal_title

Journal of nutrition education and behavior

authors

Abbatangelo-Gray J,Byrd-Bredbenner C,Austin SB

doi

10.1016/j.jneb.2008.01.003

subject

Has Abstract

pub_date

2008-11-01 00:00:00

pages

348-54

issue

6

eissn

1499-4046

issn

1878-2620

pii

S1499-4046(08)00007-9

journal_volume

40

pub_type

杂志文章

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