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Bringing Produce to the People: Implementing a Social Marketing Food Access Intervention in Rural Food Deserts.

Abstract：

:This study describes and evaluates the process of implementing a social marketing food access intervention for food desert communities in rural California. A case study approach used mixed-methods data from nationwide market comparisons, environmental assessment, and community informants. Lessons learned demonstrate room for improvement in implementing such strategies and underscore the importance of involving community in decision making; the strategic importance of operational decisions relating to intervention design, site and product selection, and distribution models; and the need to reconsider the problem of access in rural areas.

journal_name

J Nutr Educ Behav

journal_title

Journal of nutrition education and behavior

authors

Ramirez AS,Diaz Rios LK,Valdez Z,Estrada E,Ruiz A

doi

10.1016/j.jneb.2016.10.017

subject

Has Abstract

pub_date

2017-02-01 00:00:00

pages

166-174.e1

issue

2

eissn

1499-4046

issn

1878-2620

pii

S1499-4046(16)30875-2

journal_volume

49

pub_type

杂志文章

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