Abstract：
OBJECTIVE:To assess consumer response to potential graphics, slogans, and messages for the consumer interface of the MyPyramid Food Guidance System. DESIGN:Qualitative research conducted in two phases, composed of focus groups and Web-TV testing. SETTING:Professional market research facilities in Baltimore, MD, and Chicago, IL, and Web-TV. PARTICIPANTS:Phase 1,77 adults in 10 groups; Phase 2,407 adults via Web-TV. PHENOMENON OF INTEREST:Consumer response to potential graphic images, slogans, and messages for the Food Guidance System. ANALYSIS:A content analysis was used to summarize comments from focus groups and Web-TV tests into meaningful themes. Frequencies were calculated for responses. RESULTS:Respondents preferred the familiarity of the pyramid shape and found graphics and slogans that were personal, active, and positive to be appealing. CONCLUSIONS AND IMPLICATIONS:The consumer interface for the MyPyramid Food Guidance System was shaped by consumer feedback that identified appealing and useful elements and avoided elements that were potentially confusing or less meaningful. Consumers preferred images and messages that were perceived as new, personal, and active, but they desired some continuity with the original Pyramid shape.
journal_name
J Nutr Educ Behavjournal_title
Journal of nutrition education and behaviorauthors
Haven J,Burns A,Britten P,Davis Cdoi
10.1016/j.jneb.2006.08.002subject
Has Abstractpub_date
2006-11-01 00:00:00pages
S124-35issue
6 Suppleissn
1499-4046issn
1878-2620pii
S1499-4046(06)00556-2journal_volume
38pub_type
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journal_title：Journal of nutrition education and behavior
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journal_title：Journal of nutrition education and behavior
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journal_title：Journal of nutrition education and behavior
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journal_title：Journal of nutrition education and behavior
pub_type： 杂志文章
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journal_title：Journal of nutrition education and behavior
pub_type： 杂志文章
doi：10.1016/j.jneb.2008.05.004
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journal_title：Journal of nutrition education and behavior
pub_type： 杂志文章
doi：10.1016/j.jneb.2019.10.011
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journal_title：Journal of nutrition education and behavior
pub_type： 杂志文章
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journal_title：Journal of nutrition education and behavior
pub_type： 杂志文章
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journal_title：Journal of nutrition education and behavior
pub_type： 杂志文章,meta分析,评审
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更新日期：2014-11-01 00:00:00
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pub_type： 杂志文章
doi：10.1016/j.jneb.2016.08.012
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pub_type： 杂志文章
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pub_type： 杂志文章
doi：10.1016/j.jneb.2012.04.015
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journal_title：Journal of nutrition education and behavior
pub_type： 杂志文章,评审
doi：10.1016/s1499-4046(06)60390-4
更新日期：2004-09-01 00:00:00
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pub_type： 杂志文章
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pub_type： 杂志文章
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journal_title：Journal of nutrition education and behavior
pub_type： 指南,杂志文章,实务指引
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更新日期：2003-01-01 00:00:00
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pub_type： 杂志文章
doi：10.1016/j.jneb.2020.02.004
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journal_title：Journal of nutrition education and behavior
pub_type： 杂志文章
doi：10.1016/j.jneb.2016.08.003
更新日期：2016-01-01 00:00:00
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journal_title：Journal of nutrition education and behavior
pub_type： 杂志文章
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更新日期：2019-01-01 00:00:00
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journal_title：Journal of nutrition education and behavior
pub_type： 杂志文章
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更新日期：2014-07-01 00:00:00
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journal_title：Journal of nutrition education and behavior
pub_type： 杂志文章
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更新日期：2002-01-01 00:00:00
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journal_title：Journal of nutrition education and behavior
pub_type： 杂志文章
doi：10.1016/j.jneb.2015.12.006
更新日期：2016-03-01 00:00:00
abstract：OBJECTIVE:To describe parent communication about child nutrition-related topics with family child care providers (FCCPs). DESIGN:Five focus groups conducted from December, 2016 to July, 2017. PARTICIPANTS:Parents (n = 25) of 2- to 5-year-old children attending family child care homes in Rhode Island. PHENOMENON OF I...
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pub_type： 杂志文章
doi：10.1016/j.jneb.2019.10.015
更新日期：2020-01-01 00:00:00
