An exploration of parents' food purchasing behaviours.

Abstract:

:A qualitative study explored factors that influence parents' food purchasing behaviours in supermarkets and away-from-home settings, particularly the role played by nutrition information. Individual in-depth interviews were conducted with 15 parents of young children in a provincial city in New Zealand. A semi-structured protocol was used to elicit factors influencing food purchases and explore the understanding and influence of existing nutrition labels. Thematic analysis revealed that while parents wish to select good food for their families, practical factors dominate their decisions. Nutrition labels had little reported influence on food choice, largely because parents face competing demands when selecting food for their families. These factors militate against use of detailed nutrition information, especially formats that require considerable effort to comprehend.

journal_name

Appetite

journal_title

Appetite

authors

Maubach N,Hoek J,McCreanor T

doi

10.1016/j.appet.2009.07.005

subject

Has Abstract

pub_date

2009-12-01 00:00:00

pages

297-302

issue

3

eissn

0195-6663

issn

1095-8304

pii

S0195-6663(09)00571-6

journal_volume

53

pub_type

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