Abstract：
:Although the theory of planned behaviour (TPB) has been applied successfully in the area of food choice, it has been criticized for its pure utilitarian approach to the factors determining behaviour. Despite the increase in predictive power of the model with added components such as affective attitude and moral and ethical concerns, in most studies the elicitation process still only addresses people's utilitarian beliefs about the behaviour with little attention paid to other aspects. This study compares the traditional method of elicitation of advantages and disadvantages with two other methods (word association and open-ended) in the elicitations of beliefs, attitudes and moral concerns in relation to the consumption of organic foods. Results show the traditional method to be best for eliciting cognitive beliefs, open-ended emotion task for eliciting emotional beliefs and open-ended beliefs task best for moral concerns. The advantages and disadvantages of each method are discussed.
journal_name
Appetitejournal_title
Appetiteauthors
Dean M,Arvola A,Vassallo M,Lähteenmäki L,Raats MM,Saba A,Shepherd Rdoi
10.1016/j.appet.2006.04.005subject
Has Abstractpub_date
2006-09-01 00:00:00pages
244-52issue
2eissn
0195-6663issn
1095-8304pii
S0195-6663(06)00385-0journal_volume
47pub_type
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