Public Engagement with Dermatology Contents on Facebook.

Abstract:

BACKGROUND:The gtring presence of dermatology platforms on Facebook has been acknowledged; however, little is known about the extent to which different types of content influence the level of engagement with online users. OBJECTIVE:To assess the level of public engagement with different types of content posted on Facebook pages devoted to dermatology. METHODS:A search on Facebook identified existing pages for dermatology academic journals, professional societies, and patient-centered groups. Then the engagement rate was calculated for each content type published on the selected pages. RESULTS:The median engagement rates were 63.8% for educational posts, 41.3% for interactive posts, 27.4% for news articles, 11.8% for academic articles, and 9.3% for others. CONCLUSION:Educational posts engaged with online users the most effectively. The level of engagement is a key determinant of knowledge dissemination via online tools, and the type of content may influence the level of engagement.

journal_name

J Cutan Med Surg

authors

Kim WB,Marinas JE,Vender RB

doi

10.2310/7750.2014.14119

subject

Has Abstract

pub_date

2015-05-01 00:00:00

pages

304-8

issue

3

eissn

1203-4754

issn

1615-7109

pii

7750.2014.14119

journal_volume

19

pub_type

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