Abstract：
:A sample of UK consumers (N = 311) was interviewed in order to identify the attitudinal, cognitive and involvement characteristics of probable early adopters of polyunsaturated fatty acid (PUFA) fed fish. Attitude to fish significantly influenced PUFA fish, premium price PUFA fish, PUFA salmon, PUFA eel and PUFA sturgeon purchase. Involvement in healthy eating influenced PUFA fish, premium price PUFA fish and PUFA salmon purchase. Cognitive style did not influence PUFA fish and premium price PUFA fish purchase; nor, contrary to earlier research, did cognitive style and involvement interact to influence intended PUFA fish purchases.
journal_name
Appetitejournal_title
Appetiteauthors
Foxall G,Leek S,Maddock Sdoi
10.1006/appe.1998.0178subject
Has Abstractpub_date
1998-12-01 00:00:00pages
391-402issue
3eissn
0195-6663issn
1095-8304pii
S0195-6663(98)90178-7journal_volume
31pub_type
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