Extracting multistage screening rules from online dating activity data.

Abstract:

:This paper presents a statistical framework for harnessing online activity data to better understand how people make decisions. Building on insights from cognitive science and decision theory, we develop a discrete choice model that allows for exploratory behavior and multiple stages of decision making, with different rules enacted at each stage. Critically, the approach can identify if and when people invoke noncompensatory screeners that eliminate large swaths of alternatives from detailed consideration. The model is estimated using deidentified activity data on 1.1 million browsing and writing decisions observed on an online dating site. We find that mate seekers enact screeners ("deal breakers") that encode acceptability cutoffs. A nonparametric account of heterogeneity reveals that, even after controlling for a host of observable attributes, mate evaluation differs across decision stages as well as across identified groupings of men and women. Our statistical framework can be widely applied in analyzing large-scale data on multistage choices, which typify searches for "big ticket" items.

authors

Bruch E,Feinberg F,Lee KY

doi

10.1073/pnas.1522494113

subject

Has Abstract

pub_date

2016-09-20 00:00:00

pages

10530-5

issue

38

eissn

0027-8424

issn

1091-6490

pii

1522494113

journal_volume

113

pub_type

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