Abstract:
BACKGROUND:Evaluations of physical activity and health media campaigns have been limited and ignore the complex process of communication and the socially constructed nature of news messages. METHODS:A systematic search strategy was conducted of the literature which was then assessed from two perspectives. First, studies since 1998 were reviewed for their success in impacting message recall and behavior change. Second, employing a critical media studies perspective the papers were assessed for the presence of a more sophisticated understanding of the media processes of inception, transmission and reception. RESULTS:Overall, recent studies support mass media interventions in influencing short-term physical activity message recall and to a lesser extent associated changes in physical activity knowledge. However, the majority of the papers were found to follow a social marketing or media advocacy theory of media promotion with little in-depth consideration of the comprehensive media processes involved in creating media messages and meaning. CONCLUSIONS:Simplistic understandings of media transmission dominate in assessing physical activity and health media campaigns. Fuller understandings of the success of media campaigns, the recall of media messages or associated behaviour change can only truly be understood through the application of a more sophisticated form of media analysis.
journal_name
Prev Medjournal_title
Preventive medicineauthors
Finlay SJ,Faulkner Gdoi
10.1016/j.ypmed.2004.04.018subject
Has Abstractpub_date
2005-02-01 00:00:00pages
121-30issue
2eissn
0091-7435issn
1096-0260pii
S0091743504002324journal_volume
40pub_type
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journal_title:Preventive medicine
pub_type: 杂志文章
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journal_title:Preventive medicine
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pub_type: 杂志文章,meta分析,评审
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journal_title:Preventive medicine
pub_type: 杂志文章
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pub_type: 临床试验,杂志文章,随机对照试验
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journal_title:Preventive medicine
pub_type: 杂志文章
doi:10.1016/j.ypmed.2003.09.035
更新日期:2004-02-01 00:00:00
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pub_type: 杂志文章
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journal_title:Preventive medicine
pub_type: 杂志文章
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pub_type: 杂志文章,meta分析
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pub_type: 杂志文章
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更新日期:1998-01-01 00:00:00
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pub_type: 临床试验,杂志文章
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doi:10.1016/j.ypmed.2017.12.006
更新日期:2018-06-01 00:00:00
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pub_type: 杂志文章,评审
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pub_type: 杂志文章
doi:10.1016/j.ypmed.2019.03.001
更新日期:2019-06-01 00:00:00
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journal_title:Preventive medicine
pub_type: 临床试验,杂志文章,多中心研究,随机对照试验
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