Evaluation of the impact of news coverage of an HIV multiclass drug-resistant cluster in Seattle, Washington.

Abstract:

OBJECTIVES:In February 2007, Public Health-Seattle and King County issued a press release describing a cluster of multiclass drug-resistant HIV cases among men who had sex with men (MSM). We evaluated the effect of the press release among MSM in the Seattle area. METHODS:We administered a rapid assessment survey at venues where MSM congregate. Eligible participants were men who had sex with men in the past year, were older than 18 years, and were residents of western Washington State. RESULTS:Among 325 participants, 57% heard or saw messages related to the press release. Of these, 87% remembered 1 or more key points, but only 5% remembered key prevention messages. Ninety-eight percent of participants thought it was important for the health department to get the message out about drug-resistant HIV. CONCLUSIONS:The press release was found to be a useful and well-received method to inform the public about an HIV drug-resistant cluster. Low retention and nonprominent coverage of key prevention messages suggests that health departments using press releases as a prevention tool need to carefully consider placement and emphasis of those messages in a press statement.

journal_name

Am J Public Health

authors

Kahle EM,Barash EA,Page LC,Lansky A,Jafa K,Sullivan PS,Buskin SE

doi

10.2105/AJPH.2007.126656

subject

Has Abstract

pub_date

2009-04-01 00:00:00

pages

S131-6

eissn

0090-0036

issn

1541-0048

pii

AJPH.2007.126656

journal_volume

99 Suppl 1

pub_type

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