Advice to use infant formula and free samples are common in both urban and rural areas in China: A cross-sectional survey.

Abstract:

OBJECTIVE:To examine the association between the place of residence and receiving free samples and advice to feed the baby with infant formula. DESIGN:A cross-sectional study. SETTING:This study covered 12 counties/districts in China. PARTICIPANTS:5,112 mothers with infants aged 0-5.9 months. RESULTS:About 16% of the mothers received free samples of infant formula. During pregnancy, this likelihood was higher among mothers in small and medium cities (OR: 1.96; 95% CI: 1.14, 3.38) and non-poor rural counties (OR: 4.65; 95% CI: 1.65, 13.14) compared to in big cities. During the hospital stay, it was lower in big cities. After discharge, it was lower in poor rural counties (OR: 0.14; 95% CI: 0.05, 0.41). About 26% of the mothers were advised to feed their infants with infant formula. The likelihood of receiving advice to feed the baby with infant formula from hospitals was lower in non-poor (OR: 0.37; 95% CI: 0.21, 0.66) and poor rural counties (OR: 0.35; 95% CI: 0.13, 0.91) than in big cities. Mothers in non-poor rural counties were less likely to receive advice from traditional mass media (OR: 0.17; 95% CI: 0.06, 0.48), while in small and medium cities were more likely to receive advice form modern mass media (OR: 1.84; 95% CI: 1.20, 2.80) compared with mothers in big cities. CONCLUSIONS:The promotion strategy of infant formula varies from different places of residence in China. The study suggests the need to strengthen enforcement of relevant regulations, especially within health facilities and through modern mass media.

journal_name

Public Health Nutr

journal_title

Public health nutrition

authors

Li J,Nguyen TT,Duan Y,Mathisen R,Yang Z

doi

10.1017/S1368980020005364

subject

Has Abstract

pub_date

2021-01-08 00:00:00

pages

1-29

eissn

1368-9800

issn

1475-2727

pii

S1368980020005364

pub_type

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