Focus groups inform a web-based program to increase fruit and vegetable intake.

Abstract:

OBJECTIVE:To use focus groups to inform a web-based educational intervention for increased fruit and vegetable (FV) consumption. METHODS:Twelve groups (participants=137, aged 21-65) were recruited from four geographically diverse health systems. Four groups were stratified by gender and eight by race (white and African American) and gender. Questions included perceptions of healthy eating, factors that encourage or serve as barriers to FV consumption and features preferred for a web-based educational intervention. RESULTS:Though knowledgeable about healthy eating, participants did not know how to achieve or always care about healthy nutritional choices. Motivators for FV consumption included being role models and health concerns. Barriers included: lack of time, expense and FV availability. Website preferences included: visuals, links, tailored materials, menu suggestions, goal setting assistance, printable summaries and built in motivation. The developers incorporated nearly all suggestions. CONCLUSION:Focus groups provided needs-based tactical strategies for an online, education intervention targeting factors to improve FV consumption. PRACTICE IMPLICATIONS:Focus groups can provide valuable input to inform interventions. Further, web-based programs' abilities to offer information without time or geographic constraints, with capacity for tailoring and tracking progress makes them a valuable addition in the arsenal of efforts to promote healthy behaviors.

journal_name

Patient Educ Couns

authors

Rolnick SJ,Calvi J,Heimendinger J,McClure JB,Kelley M,Johnson C,Alexander GL

doi

10.1016/j.pec.2009.03.032

subject

Has Abstract

pub_date

2009-11-01 00:00:00

pages

314-8

issue

2

eissn

0738-3991

issn

1873-5134

pii

S0738-3991(09)00152-9

journal_volume

77

pub_type

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