Abstract:
OBJECTIVE:This study assessed the impact of state media campaigns that prominently feature counter-industry messages on youth cigarette smoking, beyond the effects of price, secular trends, tobacco control efforts, and the national truth campaign. METHODS:Rates of youth smoking were compared in three groups of states: (1) those with long funded counter-industry campaigns (California, Florida, and Massachusetts); (2) states with more recently funded counter-industry media campaigns (Indiana, Minnesota, Mississippi, and New Jersey); and (3) other states. An analysis was performed for a series of national telephone surveys of 12-17 year olds between 1999 and 2002, controlling for differences in demographic background, the price of cigarettes, and exposure to the national truth campaign. RESULTS:Between 1999 and 2002, rates of current smoking and established smoking decreased significantly faster in states with established or more newly funded counter-industry campaigns than in other states. State counter-industry campaigns appear to prime, or make more salient, negative perceptions about tobacco industry practices. CONCLUSION:Results highlight the value of continued state counter-industry campaigns.
journal_name
Tob Controljournal_title
Tobacco controlauthors
Hersey JC,Niederdeppe J,Ng SW,Mowery P,Farrelly M,Messeri Pdoi
10.1136/tc.2004.010785subject
Has Abstractpub_date
2005-12-01 00:00:00pages
377-83issue
6eissn
0964-4563issn
1468-3318pii
14/6/377journal_volume
14pub_type
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