Abstract:
:To select promising health messages, formative research has often relied on perceived message effectiveness (PME) scales assessing either of two related constructs, message perceptions (persuasive potential) and effects perceptions (potential for behavioral impact). We sought to examine their incremental criterion validity within a comparative framework. Participants were 703 U.S. adult smokers (ages [Formula: see text] 21) who received anti-smoking or comparable control (littering) messages on their cigarette packs for 3 weeks. Structural equation models examined both PME constructs as simultaneous correlates of outcomes from the UNC Tobacco Warnings Model. Message perceptions demonstrated incremental criterion validity with attention, an early behavioral antecedent ([Formula: see text] = 0.82, p < .001). Effects perceptions demonstrated incremental criterion validity with later behavioral antecedents (range [Formula: see text] = 0.74-0.87, all p < .01) and quitting behaviors ([Formula: see text] = 0.36-0.66, all p < .001). Formative research on anti-smoking messages may benefit from focusing on effects perceptions to characterize potential for behavior change.
journal_name
J Behav Medjournal_title
Journal of behavioral medicineauthors
Baig SA,Noar SM,Gottfredson NC,Lazard AJ,Ribisl KM,Brewer NTdoi
10.1007/s10865-020-00163-0subject
Has Abstractpub_date
2020-06-09 00:00:00eissn
0160-7715issn
1573-3521pii
10.1007/s10865-020-00163-0pub_type
杂志文章abstract::Social insecurity is a psychological orientation that has been found to be associated significantly with both coronary atherosclerosis and psychological distress. Although sympathetic arousal has been assumed to be a cause of coronary atherosclerosis and an effect of psychological distress, neither of the prior studie...
journal_title:Journal of behavioral medicine
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journal_title:Journal of behavioral medicine
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