Abstract:
OBJECTIVE:The present research was an experimental test that aimed to quantify the impact of two dominant front-of-pack (FOP) nutritional label formats on consumer evaluations of food products that carried them. The two FOP label types tested were the traffic light label and the Percentage Daily Intake. DESIGN:A 4×5 partially replicated Latin square design was used that allowed the impact of the FOP labels to be isolated from the effects of the product and the consumers who were performing the evaluations. SETTING:The experiment was conducted on campus at the University of Otago, New Zealand. SUBJECTS:The participants were 250 university students selected at random who met qualifying criteria of independent living and regular purchase of the products used in the research. They were not aware of the purpose of the research. RESULTS:The presence of FOP labels led to significant and positive changes in consumer purchase intentions towards the products that carried them. These changes were not affected by the nature of FOP labels used, their size or the product nutritional status (good/bad) that they were reporting. CONCLUSIONS:The result is consistent with the participants paying attention to the FOP label and then using it as an adimensional cue indicating product desirability. As such, it represents a complete functional failure of both of these FOP label types in this specific instance. This result supports calls for further research on the performance of these FOP labels before any move to compulsory deployment is made.
journal_name
Public Health Nutrjournal_title
Public health nutritionauthors
Hamlin RP,McNeill LS,Moore Vdoi
10.1017/S1368980014002997subject
Has Abstractpub_date
2015-08-01 00:00:00pages
2126-34issue
12eissn
1368-9800issn
1475-2727pii
S1368980014002997journal_volume
18pub_type
杂志文章abstract:OBJECTIVE:To produce prediction equations for basal metabolic rate (BMR) derived from weight and height covering the age range from birth to old age. DESIGN:Cross-sectional data on BMR, sex, age, weight, height, ethnicity and measurement technique from the Oxford Brookes BMR database. SETTING:Worldwide. SUBJECTS:Dat...
journal_title:Public health nutrition
pub_type: 杂志文章,meta分析,评审
doi:10.1079/phn2005806
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journal_title:Public health nutrition
pub_type: 杂志文章
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journal_title:Public health nutrition
pub_type: 杂志文章,多中心研究,随机对照试验
doi:10.1017/S1368980013002735
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pub_type: 杂志文章
doi:10.1017/S1368980015002190
更新日期:2015-12-01 00:00:00
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doi:10.1017/S1368980015003146
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journal_title:Public health nutrition
pub_type: 杂志文章
doi:10.1017/S1368980009990723
更新日期:2010-02-01 00:00:00
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journal_title:Public health nutrition
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doi:10.1017/s1368980099000051
更新日期:1999-03-01 00:00:00
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更新日期:2016-12-01 00:00:00
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journal_title:Public health nutrition
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更新日期:2014-08-01 00:00:00
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doi:10.1017/S1368980012002819
更新日期:2012-09-01 00:00:00
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journal_title:Public health nutrition
pub_type: 杂志文章,评审
doi:10.1017/S1368980015000567
更新日期:2015-09-01 00:00:00
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journal_title:Public health nutrition
pub_type: 杂志文章
doi:10.1017/S1368980007000493
更新日期:2008-04-01 00:00:00
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journal_title:Public health nutrition
pub_type: 杂志文章,多中心研究
doi:10.1017/S1368980009005928
更新日期:2010-01-01 00:00:00
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更新日期:2013-08-01 00:00:00
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更新日期:2020-12-28 00:00:00
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pub_type: 杂志文章
doi:10.1017/S1368980008002310
更新日期:2009-04-01 00:00:00
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journal_title:Public health nutrition
pub_type: 杂志文章
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更新日期:2019-01-01 00:00:00
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pub_type: 杂志文章,随机对照试验
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更新日期:2019-03-01 00:00:00
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更新日期:2000-03-01 00:00:00
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journal_title:Public health nutrition
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doi:10.1017/S1368980007352476
更新日期:2007-03-01 00:00:00
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journal_title:Public health nutrition
pub_type: 杂志文章
doi:10.1017/S1368980009990267
更新日期:2009-11-01 00:00:00