The commercial marketing of healthy lifestyles to address the global child and adolescent obesity pandemic: prospects, pitfalls and priorities.

Abstract:

:Public- and private-sector initiatives to promote healthy eating and physical activity, called 'healthy lifestyles', are a relatively recent response to the global obesity pandemic. The present paper explores different views about marketing healthy lifestyles with a special emphasis on private-sector initiatives and public-private partnerships designed to reach young people. We discuss aspects of these initiatives and partnerships from three perspectives: (i) the potential for commercial marketing practices to have a favourable influence on reversing global obesity trends (termed prospects); (ii) unresolved dilemmas and challenges that may hinder progress (termed pitfalls); and (iii) the implementation and evaluation of coordinated and systematic actions (termed priorities) that may increase the likelihood that commercially marketed healthy-lifestyle initiatives and public-private partnerships can make a positive contribution to reverse the rise in overweight and obesity among young people globally.

journal_name

Public Health Nutr

journal_title

Public health nutrition

authors

Kraak VI,Kumanyika SK,Story M

doi

10.1017/S1368980009990267

subject

Has Abstract

pub_date

2009-11-01 00:00:00

pages

2027-36

issue

11

eissn

1368-9800

issn

1475-2727

pii

S1368980009990267

journal_volume

12

pub_type

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