Abstract:
:Public- and private-sector initiatives to promote healthy eating and physical activity, called 'healthy lifestyles', are a relatively recent response to the global obesity pandemic. The present paper explores different views about marketing healthy lifestyles with a special emphasis on private-sector initiatives and public-private partnerships designed to reach young people. We discuss aspects of these initiatives and partnerships from three perspectives: (i) the potential for commercial marketing practices to have a favourable influence on reversing global obesity trends (termed prospects); (ii) unresolved dilemmas and challenges that may hinder progress (termed pitfalls); and (iii) the implementation and evaluation of coordinated and systematic actions (termed priorities) that may increase the likelihood that commercially marketed healthy-lifestyle initiatives and public-private partnerships can make a positive contribution to reverse the rise in overweight and obesity among young people globally.
journal_name
Public Health Nutrjournal_title
Public health nutritionauthors
Kraak VI,Kumanyika SK,Story Mdoi
10.1017/S1368980009990267subject
Has Abstractpub_date
2009-11-01 00:00:00pages
2027-36issue
11eissn
1368-9800issn
1475-2727pii
S1368980009990267journal_volume
12pub_type
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pub_type: 杂志文章
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doi:10.1017/S1368980007000365
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journal_title:Public health nutrition
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doi:10.1017/S1368980020002104
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更新日期:2005-06-01 00:00:00
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更新日期:2005-05-01 00:00:00
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更新日期:2016-09-01 00:00:00
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pub_type: 杂志文章,评审
doi:10.1079/phn2001268
更新日期:2002-06-01 00:00:00
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doi:10.1017/S1368980020002360
更新日期:2020-10-01 00:00:00
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更新日期:2018-09-01 00:00:00
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更新日期:2008-08-01 00:00:00
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doi:10.1017/S136898001200331X
更新日期:2013-04-01 00:00:00
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journal_title:Public health nutrition
pub_type: 杂志文章,评审
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更新日期:2001-04-01 00:00:00
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更新日期:2007-05-01 00:00:00
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更新日期:2017-06-01 00:00:00
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更新日期:2008-05-01 00:00:00
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更新日期:2010-06-01 00:00:00
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更新日期:2009-09-01 00:00:00
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更新日期:2017-04-01 00:00:00
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pub_type: 杂志文章,评审
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更新日期:1999-09-01 00:00:00
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更新日期:2013-12-01 00:00:00
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更新日期:2013-06-01 00:00:00
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