Tailoring communications for primary care settings.

Abstract:

:In more and more medical settings, physicians have less and less time to be effective communicators. To be effective, they need accurate, current information about their patients. Tailored health communications can facilitate positive patient-provider communications and foster behavioral changes conducive to health. Tailored communications (TCs) are produced for an individual based on information about that person. The focus of this report is on tailored print communications (TPCs). TPCs also enhance the process of evaluation, because they require a database and the collection of patient-specific information. We present a Tailoring Model for Primary Care that describes the steps involved in creating TPCs. We also provide examples from three ongoing studies in which TPCs are being used in order to illustrate the kinds of variables used for tailoring the products that are developed and how evaluation is conducted. TPCs offer opportunities to expand the reach of health professionals and to give personalized, individualized massages in an era of shrinking professional contact time.

journal_name

Methods Inf Med

authors

Rimer BK,Glassman B

subject

Has Abstract

pub_date

1998-06-01 00:00:00

pages

171-7

issue

2

eissn

0026-1270

issn

2511-705X

pii

98020171

journal_volume

37

pub_type

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