Persuasive communication strategies for hospitals.

Abstract:

:Stringent rules apply to the kinds of things hospitals can say about themselves and their services, over and above the ethics that apply to all advertising. Yet it seems clear from the levels of interest in advertising among hospitals and the growth in the use of this marketing technique in recent years that persuasion strategies will become more conscious and comprehensive in the future.

journal_name

Health Care Manage Rev

authors

MacStravic RS

doi

10.1097/00004010-198400920-00009

subject

Has Abstract

pub_date

1984-04-01 00:00:00

pages

69-75

issue

2

eissn

0361-6274

issn

1550-5030

journal_volume

9

pub_type

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