Abstract:
:In past years, many SHAs formed in local urban markets to better compete for managed care contracts. In response to 1990s forces, these SHAs appear to have adapted product, production, and selling orientations to their markets, aimed at large institutional purchasers of health care. However, health care markets have evolved differently than anticipated. SHAs and their hospitals should now adopt the marketing orientation and focus more on patients and enrollees.
journal_name
Health Care Manage Revjournal_title
Health care management reviewauthors
Olden PC,Roggenkamp SD,Luke RDdoi
10.1097/00004010-200204000-00004keywords:
subject
Has Abstractpub_date
2002-04-01 00:00:00pages
33-49issue
2eissn
0361-6274issn
1550-5030journal_volume
27pub_type
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