A post-1990s assessment of strategic hospital alliances and their marketplace orientations: time to refocus.

Abstract:

:In past years, many SHAs formed in local urban markets to better compete for managed care contracts. In response to 1990s forces, these SHAs appear to have adapted product, production, and selling orientations to their markets, aimed at large institutional purchasers of health care. However, health care markets have evolved differently than anticipated. SHAs and their hospitals should now adopt the marketing orientation and focus more on patients and enrollees.

journal_name

Health Care Manage Rev

authors

Olden PC,Roggenkamp SD,Luke RD

doi

10.1097/00004010-200204000-00004

keywords:

subject

Has Abstract

pub_date

2002-04-01 00:00:00

pages

33-49

issue

2

eissn

0361-6274

issn

1550-5030

journal_volume

27

pub_type

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