Health care marketing: lots of talk, any action?

Abstract:

:Although health care managers pay a great deal of attention to marketing, there appears to be limited substantive action. As more organizations successfully implement the marketing concept, other organizations will follow suit and marketing will become more prevalent throughout the health care industry.

journal_name

Health Care Manage Rev

authors

Clarke RN,Shyavitz L

subject

Has Abstract

pub_date

1987-01-01 00:00:00

pages

31-6

issue

1

eissn

0361-6274

issn

1550-5030

journal_volume

12

pub_type

杂志文章
  • Hospital markets and competition: implications for antitrust policy.

    abstract::Antitrust and competitive issues are intertwined with efforts to control health care costs. Whether hospital competition holds down costs is an issue of much controversy and is the topic of this article. The findings are consistent with the hypothesis that hospitals compete primarily on a nonprice basis. This suggests...

    journal_title:Health care management review

    pub_type: 杂志文章,评审

    doi:

    authors: Nguyen NX,Derrick FW

    更新日期:1994-01-01 00:00:00

  • The role of organizational learning and resilience for change in building quality improvement capacity in primary care.

    abstract:BACKGROUND:The extent that organizational learning and resilience for the change process, that is, adaptive reserve (AR), is a component of building practice capacity for continuous quality improvement (QI) is unknown. PURPOSE:The aim of the study was to examine the association of AR and development of QI capacity. M...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:10.1097/HMR.0000000000000281

    authors: Schuttner L,Coleman K,Ralston J,Parchman M

    更新日期:2020-04-03 00:00:00

  • The dimensions of service quality for hospitals: development and use of the KQCAH scale.

    abstract::Using a combination of qualitative and quantitative research methodologies, this study identifies the dimensions of hospital service quality, operationalizes the dimensions, and develops an instrument to measure patient satisfaction. This instrument, the Key Quality Characteristics Assessment for Hospitals (KQCAH) sca...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:10.1097/00004010-200104000-00005

    authors: Sower V,Duffy J,Kilbourne W,Kohers G,Jones P

    更新日期:2001-04-01 00:00:00

  • Cost-effectiveness and data envelopment analysis.

    abstract::Data Envelopment Analysis (DEA) identifies price and technical inefficiencies among decision-making units. With controls for differences in case-mix and standardized outcomes, DEA's "best practice" frontier can be interpreted as a "cost-effectiveness" frontier. This study illustrates the key concepts, identifies the d...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:10.1097/00004010-199301830-00010

    authors: Finkler MD,Wirtschafter DD

    更新日期:1993-07-01 00:00:00

  • Managing the impact of public policy on hospitals.

    abstract::The impact of public policy can be effectively and favorably managed at the local hospital level. But to do so requires using some old resources in some new ways and navigating in some areas that many administrators find uncomfortable, and in which there has traditionally been only marginal interest. ...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:

    authors: Riggs FL

    更新日期:1980-10-01 00:00:00

  • Understanding patient e-loyalty toward online health care services.

    abstract:BACKGROUND:Public health institutions are making a great effort to develop patient-targeted online services in an attempt to enhance their effectiveness and reduce expenses. However, if patients do not use those services regularly, public health institutions will have wasted their limited resources. Hence, patients' el...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:10.1097/HMR.0b013e31824b1c6b

    authors: Martínez-Caro E,Cegarra-Navarro JG,Solano-Lorente M

    更新日期:2013-01-01 00:00:00

  • Health care multidisciplinary teams: The sociotechnical approach for an integrated system-wide perspective.

    abstract:BACKGROUND:The current literature on the enabling conditions of multidisciplinary teams focuses on the singular dimensions of the organizations (i.e., human resources, clinical pathways, objects) without shedding light on to the way in which these organizational factors interact and mutually influence one another. PUR...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:10.1097/HMR.0000000000000115

    authors: Marsilio M,Torbica A,Villa S

    更新日期:2017-10-01 00:00:00

  • Are international patients the answer to American hospitals' problems?

    abstract::American hospitals hoping to capitalize on the lucrative market for international patients may be in for some surprises. Not only is this market limited, but also the drawbacks may outweigh the potential benefits for hospitals seeking to enter this business. ...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:

    authors: Berliner HS,O'Toole JB

    更新日期:1988-01-01 00:00:00

  • Health information technology and dynamic capabilities.

    abstract:BACKGROUND:Health information technology (HIT) purports to increase quality and efficiency in health care organizations. However, health care organizations are situated in constantly changing environments. They need dynamic capabilities to implement HIT effectively. PURPOSES:This article builds on the dynamic capabili...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:10.1097/HMR.0b013e31823c9b55

    authors: Leung RC

    更新日期:2012-01-01 00:00:00

  • Hospital managers need management information systems.

    abstract::A new hospital director seeking to bring his institution to the brink of solvency found himself with ten pounds of data but no "information"--at least, not the kind of information he could use as a basis for management decisions. What he needed was a system that would not only present data, but the meaning of the data...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:

    authors: Davis S,Freeman JR

    更新日期:1976-10-01 00:00:00

  • A proposal for capital cost payment.

    abstract::This article proposes new bases for the payment of hospital capital costs. Separate distinctions between proprietary and voluntary hospitals are made based on their definition of capital and the requirements for capital maintenance. Replacement cost depreciation is suggested as the payment basis for voluntary hospital...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:10.1097/00004010-198400920-00006

    authors: Cleverley WO

    更新日期:1984-04-01 00:00:00

  • Hospital purchasing alliances: utilization, services, and performance.

    abstract:BACKGROUND:Hospital purchasing alliances are voluntary consortia of hospitals that aggregate their contractual purchases of supplies from manufacturers. Purchasing groups thus represent pooling alliances rather than trading alliances (e.g., joint ventures). Pooling alliances have been discussed in the health care manag...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:10.1097/01.HMR.0000324906.04025.33

    authors: Burns LR,Lee JA

    更新日期:2008-07-01 00:00:00

  • The discount rate for capital expenditure analysis in health care.

    abstract::The appropriate discount rate for evaluation of capital expenditures depends on leverage, taxation, cost-based reimbursement, and risk. A method is presented to account for these effects that is both practical and consistent with theory. ...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:

    authors: Wheeler JR,Smith DG

    更新日期:1988-04-01 00:00:00

  • Public hospitals in financial distress: Is privatization a strategic choice?

    abstract:BACKGROUND:As safety net providers, public hospitals operate in more challenging environments than private hospitals. Such environments put public hospitals at greater risk of financial distress, which may result in privatization and deterioration of the safety net. PURPOSE:The purpose of this study was to investigate...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:10.1097/HMR.0000000000000032

    authors: Ramamonjiarivelo Z,Weech-Maldonado R,Hearld L,Menachemi N,Epané JP,O'Connor S

    更新日期:2015-10-01 00:00:00

  • Nursing home administrator self-assessed preparedness.

    abstract:BACKGROUND:Nursing home administrators (NHAs) are in key positions to improve nursing home quality. NHAs require state-level licensure, which involves passing a national NHA licensure examination and fulfilling state-level licensure requirements that vary widely across states. With multiple pathways to NHA licensure, l...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:10.1097/HMR.0b013e318294e5ce

    authors: Siegel EO,Leo MC,Young HM,Castle NG

    更新日期:2014-07-01 00:00:00

  • Revisiting redundancy in hospitals-A case-based research study.

    abstract:BACKGROUND:Redundancy is mostly conceived as "waste" resulting from inefficient operations that ought to be eliminated. However, there are scholars who challenge this view and argue that redundancy is an essential element in facilitating reliable and safe operations in health care delivery processes. The ambiguity on r...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:10.1097/HMR.0000000000000257

    authors: Tay HL,Singh PJ

    更新日期:2019-06-26 00:00:00

  • Does social capital matter when medical professionals encounter the SARS crisis in a hospital setting.

    abstract::This study examined whether social capital can enhance an individual's ability in reducing emotional exhaustion and job tension when medical professionals encounter a crisis such as Severe Acute Respiratory Syndrome (SARS). ...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:10.1097/00004010-200601000-00005

    authors: Chang KH,Gotcher DF,Chan MY

    更新日期:2006-01-01 00:00:00

  • Are consumers reshaping hospitals? Complementary and alternative medicine in U.S. Hospitals, 1999-2003.

    abstract::All types of acute care hospitals across the U.S. are becoming increasingly involved in offering CAM services. Hospitals appear to be responding to consumer demand, CAM specific market forces, and their organizational missions but not to regulatory mandates. ...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:10.1097/00004010-200604000-00004

    authors: Clement JP,Chen HF,Burke D,Clement DG,Zazzali JL

    更新日期:2006-04-01 00:00:00

  • On becoming a coach: a pilot intervention study with managers in long-term care.

    abstract:BACKGROUND:Health care leaders have called for the development of communication and leadership skills to improve manager-employee relationships, employee job satisfaction, quality care, and work environments. PURPOSES:The aim of the study reported here was to pilot how a 2-day coaching workshop ("Coaching for Impressi...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:10.1097/HMR.0b013e318294e586

    authors: Cummings G,Mallidou AA,Masaoud E,Kumbamu A,Schalm C,Spence Laschinger HK,Estabrooks CA

    更新日期:2014-07-01 00:00:00

  • Persuasive communication strategies for hospitals.

    abstract::Stringent rules apply to the kinds of things hospitals can say about themselves and their services, over and above the ethics that apply to all advertising. Yet it seems clear from the levels of interest in advertising among hospitals and the growth in the use of this marketing technique in recent years that persuasio...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:10.1097/00004010-198400920-00009

    authors: MacStravic RS

    更新日期:1984-04-01 00:00:00

  • Workshop: improving worker coordination in health care delivery.

    abstract::Patient management teams are able to diagnose and begin to solve their own problems with the help of a self-instructional health team development (HTD) program. In this case, the focus is on those task-related issues which limit team effectiveness. ...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:

    authors: Plovnick M,Fry R,Rubin I,Stearns N

    更新日期:1976-07-01 00:00:00

  • Unintended consequences of prospective payment: erosion of hospital financial position and cost shifting.

    abstract::The reform of the Medicare hospital reimbursement system proposed by HCFA may create incentives for hospitals to transfer costs to other payers, thus reducing the financial incentives to increase efficiency. ...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:10.1097/00004010-198400930-00010

    authors: Rosko MD,Broyles RW

    更新日期:1984-07-01 00:00:00

  • Organizational characteristics and administrative strategies associated with staff turnover.

    abstract::In a study at 55 hemodialysis facilities, turnover was not associated with organizational size, location, or ownership but varied according to administrative strategies. Technician turnover (32 percent) was lower in facilities with shorter hours and choice of work schedule even though workload was higher. Clerical tur...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:10.1097/00004010-199301840-00009

    authors: Bame SI

    更新日期:1993-10-01 00:00:00

  • Trends and forecasts of hospital discharges for selected diseases in regional hospital markets.

    abstract::Forecasts based on historical trend analyses can do much to minimize the uncertainty inherent in quantifying the number and type of hospital admissions likely to occur in regional and local markets. A study was undertaken to ascertain whether relationships for admissions and discharges for musculoskeletal disorders ap...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:

    authors: Milch RA

    更新日期:1981-10-01 00:00:00

  • "I'm gonna do what i wanna do." Organizational change as a legitimized vehicle for bullies.

    abstract::In-depth interviews with nurses who have been bullied depict bullies masking their bullying behavior behind the cloak of legitimate organizational processes, resulting in extensive harm to targets. ...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:10.1097/00004010-200510000-00007

    authors: Hutchinson M,Vickers MH,Jackson D,Wilkes L

    更新日期:2005-10-01 00:00:00

  • Application of Porter's generic strategies in ambulatory health care: a comparison of managerial perceptions in two Israeli sick funds.

    abstract::A number of typologies have been developed in the strategic management literature to categorize strategies that an organization can pursue at the business level. Extensive research has established Porter's generic strategies of (1) cost leadership, (2) differentiation, (3) differentiation focus, (4) cost focus, and (5...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:10.1097/00004010-200501000-00004

    authors: Torgovicky R,Goldberg A,Shvarts S,Bar Dayan Y,Onn E,Levi Y,BarDayan Y

    更新日期:2005-01-01 00:00:00

  • Fads, fashions, and bandwagons in health care strategy.

    abstract:BACKGROUND:Many observers have alleged that "fads," "fashions," and "bandwagons" (imitation strategies) are prominent feature of the health care organizational strategy landscape. "Imitation behavior" may fulfill symbolic functions such as signaling innovativeness but results in the adoption of strategies that are effe...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:10.1097/01.HMR.0000304498.97308.40

    authors: Kaissi AA,Begun JW

    更新日期:2008-04-01 00:00:00

  • Integrating: A managerial practice that enables implementation in fragmented health care environments.

    abstract:BACKGROUND:How some organizations improve while others remain stagnant is a key question in health care research. Studies identifying how organizations can implement improvement despite barriers are needed, particularly in primary care. PURPOSES:This inductive qualitative study examines primary care clinics implementi...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:10.1097/HMR.0000000000000114

    authors: Kerrissey M,Satterstrom P,Leydon N,Schiff G,Singer S

    更新日期:2017-07-01 00:00:00

  • Delivery system characteristics and their association with quality and costs of care: implications for accountable care organizations.

    abstract:BACKGROUND:Implementation of accountable care organizations (ACOs) is currently underway, but there is limited empirical evidence on the merits of the ACO model. PURPOSE:The aim was to study the associations between delivery system characteristics and ACO competencies, including centralization strategies to manage org...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:10.1097/HMR.0000000000000014

    authors: Chukmaitov A,Harless DW,Bazzoli GJ,Carretta HJ,Siangphoe U

    更新日期:2015-04-01 00:00:00

  • A post-1990s assessment of strategic hospital alliances and their marketplace orientations: time to refocus.

    abstract::In past years, many SHAs formed in local urban markets to better compete for managed care contracts. In response to 1990s forces, these SHAs appear to have adapted product, production, and selling orientations to their markets, aimed at large institutional purchasers of health care. However, health care markets have e...

    journal_title:Health care management review

    pub_type: 杂志文章

    doi:10.1097/00004010-200204000-00004

    authors: Olden PC,Roggenkamp SD,Luke RD

    更新日期:2002-04-01 00:00:00