Regulatory Focus, Proximity to Goal Weight, and Weight Loss Maintenance.

Abstract:

OBJECTIVES:Regulatory focus theory proposes 2 self-regulatory orientations: promotion focus - related to achieving aspirations and positive outcomes - and prevention focus - related to fulfilling responsibilities and preventing negative outcomes. The investigation examined whether regulatory focus and proximity to goal weight moderated the effectiveness of a weight-loss maintenance intervention. METHODS:Participants who lost ≥10% of their weight were assigned to guided or self-directed treatments and completed regulatory focus and weight goal measures. RESULTS:Across treatment groups, people who were more promotion-focused had better 2-year maintenance rates (defined as regain <25%) than people who were less promotion-focused, especially if far from their goal weight (.59 versus .44). In the guided group, people who were more prevention-focused had better maintenance rates than people who were less prevention-focused if closer to their goal weight (.69 versus .42), but poorer maintenance rates if farther from their goal (.36 versus .72). In the self-directed group, prevention focus was unrelated to maintenance. CONCLUSIONS:Regulatory focus and proximity to goal weight moderated intervention effectiveness. Maintenance may be enhanced by tailoring treatments to regulatory focus and goal weight (eg, prevention-focused people far from their goals may need extra weight-loss support before focusing on maintenance).

journal_name

Am J Health Behav

authors

Fuglestad PT,Rothman AJ,Jeffery RW,Sherwood NE

doi

10.5993/AJHB.39.5.12

subject

Has Abstract

pub_date

2015-09-01 00:00:00

pages

709-20

issue

5

eissn

1087-3244

issn

1945-7359

journal_volume

39

pub_type

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