Responses to behaviorally vs culturally tailored cancer communication among African American women.

Abstract:

OBJECTIVE:To examine whether tailored cancer communication for African American women can be enhanced by tailoring on 4 sociocultural constructs: religiosity, collectivism, racial pride, and time orientation. METHODS:In a randomized trial, participants (n=1,227) received a women's health magazine tailored using behavioral construct tailoring (BCT), culturally relevant tailoring (CRT), or both (COMBINED). Two follow-up interviews assessed responses to the magazines. RESULTS:Responses to all magazines were positive. The health focus of the magazines was initially obscured in the CRT condition, but this disappeared over time, and CRT magazines were better liked. CONCLUSIONS:Implications for developing and understanding effects of tailored cancer communication are discussed.

journal_name

Am J Health Behav

authors

Kreuter MW,Skinner CS,Steger-May K,Holt CL,Bucholtz DC,Clark EM,Haire-Joshu D

doi

10.5993/ajhb.28.3.1

subject

Has Abstract

pub_date

2004-05-01 00:00:00

pages

195-207

issue

3

eissn

1087-3244

issn

1945-7359

journal_volume

28

pub_type

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