Abstract:
:Country-of-origin (COO) effects and consumer evaluation of organic food products are rarely studied in combination. The aim of this study was therefore to investigate organic consumers' preferences for imported organic food products from different origins and the underlying reasons for these preferences, including how consumers' COO preferences depend on the geographical distance to the COO. We employed a multi-method, qualitative approach consisting of in-store interviews (N = 255) and focus groups (six, N = 38) with organic consumers in three German cities located in the north (Hamburg, close to Denmark), west (Münster, close to The Netherlands) and south (Munich, close to Austria). The interviews confirmed the well-known preference for domestic (also for) organic products. It also revealed a preference for geographically close countries as origin for imported organic products. The main reason for this preference is the perceived negative environmental impact of transportation, followed by trust in the country and general country image. Implications for exporters of organic food products are discussed, underlining the importance of building trust and supporting a positive country image, especially in geographically close export markets.
journal_name
Appetitejournal_title
Appetiteauthors
Pedersen S,Aschemann-Witzel J,Thøgersen Jdoi
10.1016/j.appet.2018.08.016subject
Has Abstractpub_date
2018-11-01 00:00:00pages
134-145eissn
0195-6663issn
1095-8304pii
S0195-6663(18)30241-1journal_volume
130pub_type
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