Abstract:
OBJECTIVE:The Standardized Tobacco Assessment for Retail Settings (STARS) was designed to characterise the availability, placement, promotion and price of tobacco products, with items chosen for relevance to regulating the retail tobacco environment. This study describes the process to develop the STARS instrument and protocol employed by a collaboration of US government agencies, US state tobacco control programmes (TCPs), advocacy organisations, public health attorneys and researchers from the National Cancer Institute's State and Community Tobacco Control (SCTC) Research Initiative. METHODS:To evaluate dissemination and early implementation experiences, we conducted telephone surveys with state TCP leaders (n=50, response rate=100%), and with individuals recruited via a STARS download registry on the SCTC website. Website registrants were surveyed within 6 months of the STARS release (n=105, response rate=66%) and again after ∼5 months (retention rate=62%). RESULTS:Among the state TCPs, 42 reported conducting any retail marketing surveillance, with actual or planned STARS use in 34 of these states and in 12 of the 17 states where marketing surveillance was not previously reported. Within 6 months of the STARS release, 21% of surveyed registrants reported using STARS and 35% were likely/very likely to use it in the next 6 months. To investigate implementation fidelity, we compared data collected by self-trained volunteers and by trained professionals, the latter method being more typically in retail marketing surveillance studies. Results suggest high or moderate reliability for most STARS measures. CONCLUSION:The study concludes with examples of states that used STARS to inform policy change.
journal_name
Tob Controljournal_title
Tobacco controlauthors
Henriksen L,Ribisl KM,Rogers T,Moreland-Russell S,Barker DM,Sarris Esquivel N,Loomis B,Crew E,Combs Tdoi
10.1136/tobaccocontrol-2016-053076subject
Has Abstractpub_date
2016-10-01 00:00:00pages
i67-i74issue
Suppl 1eissn
0964-4563issn
1468-3318pii
tobaccocontrol-2016-053076journal_volume
25pub_type
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