Brand preference and advertising recall in adolescent smokers: some implications for health promotion.

Abstract:

:A survey on brand preference and cigarette advertising recall in 1,195 school children was conducted in Sydney, Australia. Four of the 130 available brands accounted for the cigarettes smoked by 78.7 per cent of smokers. Smokers were nearly twice as likely to correctly identify edited cigarette advertisements and slogans than were non-smokers. Brand preference is considered an important descriptor of smoking profiles.

journal_name

Am J Public Health

authors

Chapman S,Fitzgerald B

doi

10.2105/ajph.72.5.491

subject

Has Abstract

pub_date

1982-05-01 00:00:00

pages

491-4

issue

5

eissn

0090-0036

issn

1541-0048

journal_volume

72

pub_type

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