Marketing dental care to the reluctant patient.

Abstract:

:There are many varying factors which impact on the behaviour of reluctant patients and the understanding of theoretical behavioural models can help to understand some of the key issues. This paper considers such models and the effective use of marketing communications in helping to change behaviour. The paper concludes with an acronym--OPTIMEM to help dental practitioners and practice managers plan realistic and efficient marketing communications within the overall management strategy.

journal_name

Br Dent J

journal_title

British dental journal

authors

Ashford R,Blinkhorn AS

doi

10.1038/sj.bdj.4800135

subject

Has Abstract

pub_date

1999-05-08 00:00:00

pages

436-41

issue

9

eissn

0007-0610

issn

1476-5373

journal_volume

186

pub_type

杂志文章
  • Patient decision-making in relation to extensive restorative dental treatment. Part I: Characteristics of patients.

    abstract::This paper presents descriptive and demographic data gathered in response to a mailed questionnaire of 188 patients at the University of Michigan School of Dentistry who had incurred costs of at least $1500 on restorative dental treatment between January 1990 and december 1991. The development and testing of the behav...

    journal_title:British dental journal

    pub_type: 杂志文章

    doi:10.1038/sj.bdj.4808801

    authors: Oates AJ,Fitzgerald M,Alexander G

    更新日期:1995-06-24 00:00:00

  • See you in three months! The rationale for the three monthly periodontal recall interval: a risk based approach.

    abstract:UNLABELLED:There is significant evidence to support the regular review of patients with chronic periodontitis. There is, however, comparatively little evidence to demonstrate how often such reviews should take place. This paper looks at the periodontal healing period, the risks of periodontal progression and current th...

    journal_title:British dental journal

    pub_type: 杂志文章

    doi:10.1038/sj.bdj.2011.868

    authors: Darcey J,Ashley M

    更新日期:2011-10-21 00:00:00

  • Diabetes and periodontal disease: a two-way relationship.

    abstract::Periodontitis and diabetes are common, complex, chronic diseases with an established bidirectional relationship. That is, diabetes (particularly if glycaemic control is poor) is associated with an increased prevalence and severity of periodontitis, and, severe periodontitis is associated with compromised glycaemic con...

    journal_title:British dental journal

    pub_type: 杂志文章,评审

    doi:10.1038/sj.bdj.2014.907

    authors: Casanova L,Hughes FJ,Preshaw PM

    更新日期:2014-10-01 00:00:00

  • Nicotine replacement lozenges: abuse-related hyperkeratosis of the lateral border of the tongue. A case report.

    abstract::A case of a white patch on the right lateral border of the tongue, found to be hyperkeratosis induced by long-term habitual placement of nicotine replacement lozenges (NiQuitin CQ) in the right lingual sulcus, is presented. The lesion became less evident once the patient varied the intraoral location and reduced his c...

    journal_title:British dental journal

    pub_type: 杂志文章

    doi:10.1038/bdj.2007.833

    authors: Naudi KB,Felix DH

    更新日期:2007-09-22 00:00:00

  • Pleomorphic salivary adenoma in an adolescent.

    abstract::This case study illustrates an unusual condition in childhood, pleomorphic salivary adenoma in a 12-year-old. The management, pathology and treatment are discussed with emphasis on the practitioner to be vigilant for rare conditions. A review of the literature on childhood salivary tumours illustrates the rare nature ...

    journal_title:British dental journal

    pub_type: 杂志文章,评审

    doi:10.1038/sj.bdj.4800534

    authors: Forty MJ,Wake MJ

    更新日期:2000-05-27 00:00:00

  • Gwên am Byth: a programme introduced to improve the oral health of older people living in care homes in Wales - from anecdote, through policy into action.

    abstract::Introduction and context This paper describes how research and evidence influenced Welsh Government policy to fund a programme (Gwên am Byth - A Lasting Smile) with the aim of improving the oral health of older people living in care homes. It describes how collaborative multi-agency working supported development and d...

    journal_title:British dental journal

    pub_type: 杂志文章

    doi:10.1038/s41415-020-2400-2

    authors: Howells EP,Davies R,Jones V,Morgan MZ

    更新日期:2020-12-01 00:00:00

  • Archaeological oral health: a comparison of post-medieval and modern-day dental caries exposure of adults in East London.

    abstract::Modern levels of dental decay worldwide are on the rise. This study aimed to calculate historical rates of decay and compare them with recent figures. To compare the rate of dental decay in East Londoners from a post-medieval burial ground and a published modern sample, a database of human remains held at the Museum o...

    journal_title:British dental journal

    pub_type: 杂志文章

    doi:10.1038/s41415-019-0737-1

    authors: Smith JS

    更新日期:2019-10-01 00:00:00

  • Severe acute respiratory syndrome (SARS) and the GDP. Part II: implications for GDPs.

    abstract::The transmission modes of SARS-coronavirus appear to be through droplet spread, close contact and fomites although air borne transmission has not been ruled out. This clearly places dental personnel at risks as they work in close proximity to their patients employing droplet and aerosol generating procedures. Although...

    journal_title:British dental journal

    pub_type: 杂志文章

    doi:10.1038/sj.bdj.4811522

    authors: Li RW,Leung KW,Sun FC,Samaranayake LP

    更新日期:2004-08-14 00:00:00

  • Games in dental education: playing to learn or learning to play?

    abstract::Learners are motivated when using games and they have been successfully introduced in many healthcare subjects such as medicine and nursing. The development of games in dentistry has not kept pace with their uptake both as a popular pastime and their implementation in other subjects. Games in the learning space have m...

    journal_title:British dental journal

    pub_type: 杂志文章

    doi:10.1038/s41415-019-0784-7

    authors: Pereira AC,Walmsley AD

    更新日期:2019-09-01 00:00:00

  • Causes of oral cancer--an appraisal of controversies.

    abstract::Major risk factors for oral cancer are cigarette smoking and alcohol misuse. Among Asian populations, regular use of betel quid (with or without added tobacco) increases oral cancer risks. Dentists should be aware of some emerging risk factors for oral, and particularly oropharyngeal cancer such as the role of the hum...

    journal_title:British dental journal

    pub_type: 杂志文章

    doi:10.1038/sj.bdj.2009.1009

    authors: Warnakulasuriya S

    更新日期:2009-11-28 00:00:00

  • Disaster victim identification: Tsunami.

    abstract::In the aftermath of the devastating tsunami that hit South East Asia last December, a huge operation to try to identify thousands of victims got underway, with the help of many overseas medical and dental professionals. British dentist Gareth Pearson went to Thailand to try and help in this task and here recounts his ...

    journal_title:British dental journal

    pub_type: 杂志文章

    doi:10.1038/sj.bdj.4812255

    authors: Bajaj A

    更新日期:2005-04-23 00:00:00

  • Hypomineralisation or hypoplasia?

    abstract::Enamel hypomineralisation is a qualitative defect, with reduced mineralisation resulting in discoloured enamel in a tooth of normal shape and size. Because the enamel is weaker, teeth can undergo post eruptive breakdown, resulting in missing enamel. Enamel hypoplasia is a quantitative defect of the enamel presenting a...

    journal_title:British dental journal

    pub_type: 杂志文章,评审

    doi:10.1038/s41415-019-0782-9

    authors: Patel A,Aghababaie S,Parekh S

    更新日期:2019-10-01 00:00:00

  • A double-blind placebo-controlled study to assess the efficacy of a compound analgesic to prevent postoperative pain following oral surgery.

    abstract::It has been suggested that small doses of opioid drugs given prior to surgery can reduce postoperative pain. This study was designed to compare the effectiveness of a paracetamol/codeine combination and paracetamol alone in preventing the pain following surgical removal of impacted third molar teeth under general anae...

    journal_title:British dental journal

    pub_type: 临床试验,杂志文章,随机对照试验

    doi:10.1038/sj.bdj.4809081

    authors: Sandhu S,Rood JP

    更新日期:1996-05-11 00:00:00

  • Quality development.

    abstract::The problem with improving quality in dental practice is not so much a difficulty with understanding exactly what quality means, but more a lack of clear guidance as to how to take the simple, practical steps to achieving that improvement in the daily pressures of practice life. This article describes Quality Developm...

    journal_title:British dental journal

    pub_type: 杂志文章

    doi:10.1038/sj.bdj.4808028

    authors: Grace M

    更新日期:1992-11-07 00:00:00

  • Bone remodelling.

    abstract::Bone is a specialised connective tissue that, together with cartilage, makes up the skeleton. These tissues serve three functions: (a) mechanical support and site of muscle attachment for locomotion; (b) protection for vital organs and bone marrow and (c) a metabolic reserve of ions for the entire organism, especially...

    journal_title:British dental journal

    pub_type: 杂志文章,评审

    doi:10.1038/sj.bdj.4807835

    authors: Meghji S

    更新日期:1992-03-21 00:00:00

  • Lower third molar surgery - consent and coronectomy.

    abstract::This article reports a brief overview of the risks associated with lower third molar extractions, and the claims that coronectomy may be useful as a treatment modality in managing some aspects of those risks. It discusses the position in terms of consent, and reports that some cases suggest that clinicians who do not ...

    journal_title:British dental journal

    pub_type: 杂志文章

    doi:10.1038/sj.bdj.2016.217

    authors: Williams M,Tollervey D

    更新日期:2016-03-25 00:00:00

  • Retrospective long term monitoring of tooth wear using study models.

    abstract:OBJECTIVE:Tooth wear is recognised as a common feature of European dentitions. However, little is known about its progression in susceptible patients. The aim of this study was to assess the degree and progression of tooth wear in patients by examining study casts taken of their teeth on two separate occasions. DESIGN...

    journal_title:British dental journal

    pub_type: 杂志文章

    doi:10.1038/sj.bdj.4809914

    authors: Bartlett DW

    更新日期:2003-02-22 00:00:00

  • Unintended changes to the occlusion following the provision of night guards. Part two: management.

    abstract::There may be unintended changes to the occlusion following the provision of guards and splints. This article describes the management of anterior open bite as an unintentional, iatrogenic occlusal change in patients who have worn a night guard or occlusal splint and one case caused by an orthodontic retainer. ...

    journal_title:British dental journal

    pub_type: 杂志文章

    doi:10.1038/s41415-019-0261-3

    authors: Bereznicki T,Barry E,Wilson NHF

    更新日期:2019-05-01 00:00:00

  • A cross-sectional study investigating patients' preferences regarding shared decision-making in adult orthodontic patients.

    abstract::Introduction Shared decision-making (SDM) is a process by which patients and clinicians work collaboratively to make decisions about healthcare. Previously, research has shown that patients want to be more involved in decisions about their care, but more recent evidence suggests that some patients may not wish to have...

    journal_title:British dental journal

    pub_type: 杂志文章

    doi:10.1038/s41415-020-1638-z

    authors: Motamedi-Azari F,Ryan FS,Jones E,Cunningham SJ

    更新日期:2020-06-01 00:00:00

  • Influence of dental care on children's oral health and wellbeing.

    abstract:BACKGROUND:Dental problems in early childhood can have a very significant effect not only on the oral health of young children but on their quality of life and that of their families. Added to this are the long term risks they carry into the permanent dentition. AIM:To review current literature on the management of ea...

    journal_title:British dental journal

    pub_type: 杂志文章,评审

    doi:10.1038/sj.bdj.2013.533

    authors: Drummond BK,Meldrum AM,Boyd D

    更新日期:2013-06-01 00:00:00

  • An audit of study casts used to monitor tooth wear in general practice.

    abstract:OBJECTIVE:To assess the outcome of compliance of advice sent to patients and dentists about monitoring tooth wear in general practice. METHOD:Postal questionnaires were sent to 70 patients and their dentists requesting information on the outcome of letters of advice sent to general dental practitioners regarding monit...

    journal_title:British dental journal

    pub_type: 杂志文章

    doi:10.1038/sj.bdj.4812570

    authors: Bartlett DW,Palmer I,Shah P

    更新日期:2005-08-13 00:00:00

  • Nick Ransford: 'There is a job to do so let's get on with it'.

    abstract::Nick Ransford is a consultant in special care dentistry at Birmingham Community Healthcare NHS Trust. He has over 25 years' experience working with adults with disabilities and medical conditions across the spectrum. ...

    journal_title:British dental journal

    pub_type: 面试

    doi:10.1038/sj.bdj.2014.154

    authors: Ransford N,Doherty R

    更新日期:2014-03-01 00:00:00

  • Propofol target-controlled infusions for sedation--a safe technique for the non-anaesthetist?

    abstract:OBJECTIVE:As an alternative to general anaesthesia for dentistry.attention has been focused on other, apparently safer, methods of pain and anxiety control. We have undertaken a study to evaluate the safety and efficacy of intravenous sedation using propofol target-controlled infusions. DESIGN:We describe a retrospect...

    journal_title:British dental journal

    pub_type: 杂志文章

    doi:10.1038/sj.bdj.4810031

    authors: Blayney MR,Ryan JD,Malins AF

    更新日期:2003-04-26 00:00:00

  • The practice of dentistry in ancient Egypt.

    abstract::This paper addresses the questions of whether a dental profession existed in ancient Egypt and if it did then considers whether these practitioners were operative dental surgeons as we know them today or whether they were pharmacists. Evidence from hieroglyphic inscriptions, from the dentitions of the surviving mummif...

    journal_title:British dental journal

    pub_type: 历史文章,杂志文章

    doi:10.1038/sj.bdj.2009.355

    authors: Forshaw RJ

    更新日期:2009-05-09 00:00:00

  • Fundamentals of prosthetic practice. Part I--The laboratory.

    abstract::Prosthetic dentistry in general practice produces many challenges for both the newly qualified trainee and the long-standing practitioner. If these challenges are not appreciated, met and dealt with effectively, the dentist may be left disillusioned with his skills and expertise, and stressed at the thought of treatin...

    journal_title:British dental journal

    pub_type: 杂志文章

    doi:10.1038/sj.bdj.4806977

    authors: Welfare RD,Wright SM

    更新日期:1989-10-07 00:00:00

  • Acute dentoalveolar infections: an investigation of the duration of antibiotic therapy.

    abstract:OBJECTIVE:To evaluate shortened courses of antibiotics in the management of dentoalveolar abscesses. DESIGN:Prospective clinical study over a 3-year period. SETTING:Examinations department of the Liverpool University Dental Hospital. SUBJECTS:759 patients, with acute dentoalveolar abscesses associated with swelling,...

    journal_title:British dental journal

    pub_type: 杂志文章

    doi:10.1038/sj.bdj.4809444

    authors: Martin MV,Longman LP,Hill JB,Hardy P

    更新日期:1997-08-23 00:00:00

  • Eagle's syndrome: an unusual cause of a clicking jaw.

    abstract::Calcification of the stylohyoid ligament is a well recognised radiographic finding in dental practice. Fortunately, affected individuals seldom develop symptoms. We report a case of a patient whose main complaint was a loud click following jaw movement. This unusual presentation has not been described before and shoul...

    journal_title:British dental journal

    pub_type: 杂志文章

    doi:10.1038/sj.bdj.4800149

    authors: Godden DR,Adam S,Woodwards RT

    更新日期:1999-05-22 00:00:00

  • The new MFDS/MFD examination.

    abstract::The first diet of the Membership of the Faculty of Dental Surgery/Faculty of Dentistry (MFDS/MFD) examination took place on 15 September 1998. This article takes a look at the reasons behind the establishment of this new examination and describes the methods to be used in candidate assessment. ...

    journal_title:British dental journal

    pub_type: 杂志文章

    doi:10.1038/sj.bdj.4809798

    authors: Callis PD

    更新日期:1998-09-26 00:00:00

  • Permanent dentition caries through the first half of life.

    abstract:AIM:To describe the occurrence of dental caries at the person, tooth and tooth surface level from childhood to early mid-life. BACKGROUND:No studies have reported on age and caries experience in a population-based sample through the first half of life. METHODS:Prospective cohort study of a complete birth cohort (n = ...

    journal_title:British dental journal

    pub_type: 杂志文章

    doi:10.1038/sj.bdj.2013.991

    authors: Broadbent JM,Foster Page LA,Thomson WM,Poulton R

    更新日期:2013-10-01 00:00:00

  • Fluoridation in Anglesey: a clinical study of dental caries in mothers at term.

    abstract::A study of dental caries was carried out involving 1537 mothers who attended St David's Hospital, Gwynedd, between July 1986 and July 1987 for their confinement. The study was 'blind' in respect of residence. The mean DMFT value for mothers with continuous residence in the non-fluoridated Gwynedd mainland was 13.6 and...

    journal_title:British dental journal

    pub_type: 杂志文章

    doi:10.1038/sj.bdj.4807968

    authors: Thomas FD,Kassab JY

    更新日期:1992-09-05 00:00:00