Abstract:
:This research examines the effects of two incidental discrete emotions-fear and anger-on health risk perception (i.e., perceived susceptibility to a health problem) and persuasion. In two experiments, fear and anger were induced before participants were exposed to a public service announcement that advocated sun protection behaviors to prevent skin cancer (Experiment 1) or flossing to prevent gum diseases (Experiment 2). It was found that fearful participants perceived greater susceptibility to the health risk than angry participants and those who were in a neutral affective state. Angry participants did not differ from those in a neutral affective state in terms of perceived susceptibility. There was mixed evidence that fear exerted an indirect effect on attitude toward the recommended health behavior and intention to perform the health behavior through health risk perception. Theoretical and practical implications of the findings are discussed.
journal_name
Health Communjournal_title
Health communicationauthors
Nan Xdoi
10.1080/10410236.2016.1168004subject
Has Abstractpub_date
2017-06-01 00:00:00pages
721-729issue
6eissn
1041-0236issn
1532-7027journal_volume
32pub_type
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