Antecedents to Psychological Reactance: The Impact of Threat, Message Frame, and Choice.

Abstract:

:A 2 (Threat: high vs. low) × 2 (Frame: gain vs. loss) × 2 (Choice: yes vs. no) × 2 (Behavior: prevention vs. detection) factorial design Web-based experiment (N = 814) was conducted to investigate the impact of threat to freedom, message frame, and behavioral choice as antecedents to psychological reactance. The intertwined model for reactance measure was replicated. Results showed that threat to freedom and the loss frame increased, and the gain frame and choice mitigated psychological reactance. The advantages of choice and the gain frame were most salient when threat was high.

journal_name

Health Commun

journal_title

Health communication

authors

Shen L

doi

10.1080/10410236.2014.910882

subject

Has Abstract

pub_date

2015-01-01 00:00:00

pages

975-85

issue

10

eissn

1041-0236

issn

1532-7027

journal_volume

30

pub_type

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