Abstract:
:A 2 (Threat: high vs. low) × 2 (Frame: gain vs. loss) × 2 (Choice: yes vs. no) × 2 (Behavior: prevention vs. detection) factorial design Web-based experiment (N = 814) was conducted to investigate the impact of threat to freedom, message frame, and behavioral choice as antecedents to psychological reactance. The intertwined model for reactance measure was replicated. Results showed that threat to freedom and the loss frame increased, and the gain frame and choice mitigated psychological reactance. The advantages of choice and the gain frame were most salient when threat was high.
journal_name
Health Communjournal_title
Health communicationauthors
Shen Ldoi
10.1080/10410236.2014.910882subject
Has Abstractpub_date
2015-01-01 00:00:00pages
975-85issue
10eissn
1041-0236issn
1532-7027journal_volume
30pub_type
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