Abstract:
:The purpose of this study is to examine the role of health consciousness in processing TV news that contains potential health threats and preventive recommendations. Based on the extended parallel process model (Witte, 1992), relationships among health consciousness, perceived severity, perceived susceptibility, perceived response efficacy, perceived self-efficacy, and message acceptance/rejection were hypothesized. Responses collected from 175 participants after viewing four TV health news stories were analyzed using the bootstrapping analysis (Preacher & Hayes, 2008). Results confirmed three mediators (i.e., perceived severity, response efficacy, self-efficacy) in the influence of health consciousness on message acceptance. A negative association found between health consciousness and perceived susceptibility is discussed in relation to characteristics of health conscious individuals and optimistic bias of health risks.
journal_name
Health Communjournal_title
Health communicationauthors
Hong Hdoi
10.1080/10410236.2010.551580subject
Has Abstractpub_date
2011-06-01 00:00:00pages
343-53issue
4eissn
1041-0236issn
1532-7027pii
935034504journal_volume
26pub_type
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