Using cognitive and affective illustrations to enhance older adults' website satisfaction and recall of online cancer-related information.

Abstract:

:This study examined the effect of adding cognitive and affective illustrations to online health information (vs. text only) on older adults' website satisfaction and recall of cancer-related information. Results of an online experiment among younger and older adults showed that illustrations increased satisfaction with attractiveness of the website. Younger adults were significantly more satisfied with the comprehensibility of the website than older adults, whereas older adults were more satisfied with perceived emotional support from the website than younger adults. Being more emotionally satisfied with the website led to greater recall of information for older adults, but not for younger adults. Illustrations can be used to enhance older adults' website satisfaction and consequently recall of online cancer-related information.

journal_name

Health Commun

journal_title

Health communication

authors

Bol N,van Weert JC,de Haes HC,Loos EF,de Heer S,Sikkel D,Smets EM

doi

10.1080/10410236.2013.771560

subject

Has Abstract

pub_date

2014-01-01 00:00:00

pages

678-88

issue

7

eissn

1041-0236

issn

1532-7027

journal_volume

29

pub_type

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