Applying the health belief model to examine news coverage regarding steroids in sports by ABC, CBS, and NBC between March 1990 and May 2008.

Abstract:

:The investigation described here examined ABC, CBS, and NBC news coverage of steroids in sports between March 1990 and May 2008. Employing a framing analysis guided by the health belief model (HBM), coverage of the barriers and benefits of using steroids is reported. Overall, the trend by these three news affiliates was to emphasize the illegality of using steroids, whereas considerably less coverage was devoted to the health costs, in terms of both severity and susceptibility, of using steroids. Furthermore, of the health costs reported, the specific consequences of steroid use varied considerably. The results are reported across four timeframes: 1990-2008, 1990-1996, 1997-2002, and 2003-2008.

journal_name

Health Commun

journal_title

Health communication

authors

Quick BL

doi

10.1080/10410231003698929

subject

Has Abstract

pub_date

2010-04-01 00:00:00

pages

247-57

issue

3

eissn

1041-0236

issn

1532-7027

pii

922111302

journal_volume

25

pub_type

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