Up in Vapor: Exploring the Health Messages of E-Cigarette Advertisements.

Abstract:

:Electronic cigarettes (e-cigarettes) have gained popularity in the United States, and marketers are using advertising to recruit new users to their products. Despite outright bans on traditional cigarette advertisements, e-cigarettes have no specific regulations. This study uses framing theory to explore the themes in e-cigarette advertisements. Also, practical implications are discussed.

journal_name

Health Commun

journal_title

Health communication

authors

Willis E,Haught MJ,Morris Ii DL

doi

10.1080/10410236.2016.1138388

subject

Has Abstract

pub_date

2017-03-01 00:00:00

pages

372-380

issue

3

eissn

1041-0236

issn

1532-7027

journal_volume

32

pub_type

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