Abstract:
:Interactive media such as the Web have become a popular and important vehicle for communicating health information. However, little attention has been given to theorizing and empirically testing the effects of interactive media and the theoretical construct of interactivity. In this paper, we clearly identify and define the nature of interactivity examined. We then develop and test a theoretical model of website interactivity on information processing, involvement with communication, and attitude change in the context of stigma of mental illness. The results of an experiment revealed that interactivity of the website had positive main and moderating effects on dependent variables, while involvement with communication played a significant role in explaining the effects of interactivity. Implications for future research and for health communication campaigns for mental illness stigma are discussed.
journal_name
Health Communjournal_title
Health communicationauthors
Kim H,Stout PAdoi
10.1080/10410230903544936subject
Has Abstractpub_date
2010-03-01 00:00:00pages
142-54issue
2eissn
1041-0236issn
1532-7027pii
919823214journal_volume
25pub_type
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