Exploring the Public Perception of Depression: Interplay between the Attribution of Cause and Narrative Persuasion.

Abstract:

:Improving awareness and mitigating stigma related to depression have been a concern to both health communicators and practitioners. This study conducted a 2 (narrative vs. non-narrative) × 2 (high controllability vs. low controllability) experiment (N = 242) to test the interaction effects of narrative persuasion and cause controllability of depression. The results show that narrative messages attributing depression to an uncontrollable cause increase identification, feeling of pity, and intention to help. However, the study finds that the positive effects of narrative messages are conditional, and they may be less effective than non-narrative messages when the cause of depression is controllable. Also, the findings suggest identification as the underlying mechanism of such interaction effects on emotional and behavioral responses. Theoretical and practical implications are discussed further.

journal_name

Health Commun

journal_title

Health communication

authors

Zhang N,Wen TJ

doi

10.1080/10410236.2020.1731775

subject

Has Abstract

pub_date

2020-02-24 00:00:00

pages

1-9

eissn

1041-0236

issn

1532-7027

pub_type

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