Action tendency emotions evoked by memorable breast cancer messages and their association with prevention and detection behaviors.

Abstract:

:Memorable messages about breast cancer sent by different sources, such as friends and family members, were analyzed for the action tendency emotions that they evoked. Negative emotions of fear, sadness, and anger, and positive emotions of hope and relief were analyzed for their associations with prevention and detection breast cancer behaviors. Messages that evoked fear were significantly more likely to be associated with detection behaviors, whereas messages that evoked relief were significantly less likely to be associated with detection behaviors than messages that did not evoke these emotions. These results are consistent with control theory and also show that friends and family are important sources of memorable messages about breast cancer.

journal_name

Health Commun

journal_title

Health communication

authors

Smith SW,Hamel LM,Kotowski MR,Nazione S,Laplante C,Atkin CK,Stohl C,Skubisz C

doi

10.1080/10410236.2010.521916

subject

Has Abstract

pub_date

2010-12-01 00:00:00

pages

737-46

issue

8

eissn

1041-0236

issn

1532-7027

pii

930904495

journal_volume

25

pub_type

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