A medical profession in transition: exploring naturopathic physician blogging behaviors.

Abstract:

:Naturopathic medicine is a holistic healing approach involving natural remedies, wellness, and disease prevention. A literature review shows the discipline is attempting to overcome several professional obstacles and expand into new areas. Amid this transition, the naturopathic community--like other groups--has adopted Web 2.0 technologies such as blogs. This article features interviews with one naturopathic medical student and 17 naturopathic physicians and reviews of interviewee blogs to understand this group's communication activities. Findings suggest blogs are venues for projecting both individual and group credibility to stakeholders. I conclude that blogs serve a "represent all of us" group function and are new examples of gray or alternative health literature.

journal_name

Health Commun

journal_title

Health communication

authors

Walden J

doi

10.1080/10410236.2012.673244

subject

Has Abstract

pub_date

2013-01-01 00:00:00

pages

237-47

issue

3

eissn

1041-0236

issn

1532-7027

journal_volume

28

pub_type

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