Motivational and Parental Mediation Factors Related to Kenyan Adolescents' Intake of Sexual Radio and TV Content.

Abstract:

:Research on the influence of media on youths' sexual behavior in sub-Saharan Africa has focused almost entirely on the effects of multimedia health communication campaigns and edutainment programming. Scholarly literature is nearly silent about the influence of the multiple hours that young people in many sub-Saharan nations spend immersed in increasingly sex-heavy entertainment programming. We surveyed a stratified cluster sample of 437 Nairobi public high school students about motivational and parental mediation factors associated with their exposure to sexual radio and TV content. Watching sexual content in the bedroom predicted higher intake of both sexual radio and TV content. Believing that parents were successful in their efforts to limit media use predicted lower intake of both sexual radio and TV content. A friend/companion motive for watching was associated with taking in higher levels of sexual TV content. For day school students, watching sexual content in the sitting room also predicted higher levels of exposure to sexual TV content.

journal_name

Health Commun

journal_title

Health communication

authors

Ngula KW,Miller AN,Mberia HK

doi

10.1080/10410236.2017.1306909

subject

Has Abstract

pub_date

2018-06-01 00:00:00

pages

724-732

issue

6

eissn

1041-0236

issn

1532-7027

journal_volume

33

pub_type

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