Abstract:
:This study examines the relative effectiveness of using gain- versus loss-framed messages to promote H1N1 vaccination among older adults, focusing on the moderating roles of perceived vaccine safety and efficacy. An experiment was conducted with older adults recruited from senior centers in the state of Maryland. Results show that older adults who perceived low vaccine efficacy developed greater intentions to receive the vaccine when presented with a loss-framed message (versus a gain-framed message). For those who perceived high vaccine efficacy, message framing did not make a difference in postexposure intentions. Evidence regarding the interaction between message framing and perceived vaccine safety is limited. Theoretical and practical implications of the findings are discussed.
journal_name
Health Communjournal_title
Health communicationauthors
Nan X,Xie B,Madden Kdoi
10.1080/10410236.2011.617243subject
Has Abstractpub_date
2012-01-01 00:00:00pages
559-68issue
6eissn
1041-0236issn
1532-7027journal_volume
27pub_type
杂志文章abstract::Interactive media such as the Web have become a popular and important vehicle for communicating health information. However, little attention has been given to theorizing and empirically testing the effects of interactive media and the theoretical construct of interactivity. In this paper, we clearly identify and defi...
journal_title:Health communication
pub_type: 杂志文章
doi:10.1080/10410230903544936
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pub_type: 杂志文章
doi:10.1080/10410236.2017.1321164
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doi:10.1080/10410236.2020.1813952
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journal_title:Health communication
pub_type: 杂志文章
doi:10.1080/10410236.2013.802273
更新日期:2014-09-01 00:00:00
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journal_title:Health communication
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doi:10.1080/10410236.2017.1331187
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journal_title:Health communication
pub_type: 杂志文章
doi:10.1080/10410236.2016.1138385
更新日期:2017-03-01 00:00:00
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journal_title:Health communication
pub_type: 杂志文章
doi:10.1080/10410236.2014.889063
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journal_title:Health communication
pub_type: 杂志文章
doi:10.1080/10410236.2020.1785373
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pub_type: 杂志文章
doi:10.1080/10410236.2017.1399507
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journal_title:Health communication
pub_type: 杂志文章
doi:10.1080/10410236.2012.666712
更新日期:2013-01-01 00:00:00
abstract::Research on the influence of media on youths' sexual behavior in sub-Saharan Africa has focused almost entirely on the effects of multimedia health communication campaigns and edutainment programming. Scholarly literature is nearly silent about the influence of the multiple hours that young people in many sub-Saharan ...
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pub_type: 杂志文章
doi:10.1080/10410236.2017.1306909
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journal_title:Health communication
pub_type: 杂志文章
doi:10.1080/10410236.2011.571757
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journal_title:Health communication
pub_type: 杂志文章
doi:10.1080/10410236.2016.1214216
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journal_title:Health communication
pub_type: 杂志文章
doi:10.1080/10410236.2010.521916
更新日期:2010-12-01 00:00:00
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journal_title:Health communication
pub_type: 杂志文章
doi:10.1080/10410236.2014.903372
更新日期:2015-01-01 00:00:00
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journal_title:Health communication
pub_type: 杂志文章
doi:10.1080/10410236.2017.1350905
更新日期:2018-10-01 00:00:00
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pub_type: 杂志文章
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journal_title:Health communication
pub_type: 杂志文章
doi:10.1080/10410236.2017.1289437
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journal_title:Health communication
pub_type: 杂志文章
doi:10.1080/10410236.2016.1138388
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journal_title:Health communication
pub_type: 杂志文章
doi:10.1080/10410236.2020.1818958
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journal_title:Health communication
pub_type: 历史文章,杂志文章
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journal_title:Health communication
pub_type: 杂志文章
doi:10.1080/10410236.2013.798060
更新日期:2014-09-01 00:00:00
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