The role of doctors in influencing infant feeding practices in South India.

Abstract:

:Infant feeding practices are influenced by many factors including culture, household income, literacy, advice from health care workers and advertising. In South India doctors play a very significant role in influencing a mother's decision about when or whether to supplement breastfeeding with formula feeds. Doctors exert their influence on mothers both directly and indirectly, and they are increasingly targeted by commercial infant food companies. Doctors need continuing education about nutrition education, lactation management, and a greater awareness about the influence of inappropriate promotional practices by companies. :Infant feeding practices are influenced by many factors, including culture, household income, literacy, advice from health care workers, and advertising. Doctors in South India play a major role in influencing a mother's decision about when or whether to supplement breastfeeding with formula feeds. For example, 152 mothers were interviewed after attending mother and child health outpatient clinics at two hospitals in Mangalore, Karnataka, South India. 45% of the interviews were conducted at a private hospital and the remainder at a government hospital. Only mothers with children under age 7 years were accepted to participate. They reported doctors as being the largest single group source of information concerning formula feed, followed by relatives and advertising. Mothers were more likely to receive advice from a doctor about feeding if they were literate, not low caste, living in an urban or semi-rural setting, or receiving a relatively higher weekly income. Doctors exert their influence upon mothers both directly and indirectly, and they are increasingly targeted by commercial infant food companies. They require continuing education about nutrition education, lactation management, and a greater awareness about the influence of inappropriate promotional practices by companies.

journal_name

Trop Doct

journal_title

Tropical doctor

authors

Fidler K,Costello A

doi

10.1177/004947559502500412

subject

Has Abstract

pub_date

1995-10-01 00:00:00

pages

178-80

issue

4

eissn

0049-4755

issn

1758-1133

journal_volume

25

pub_type

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