Cost-effectiveness of follow-up contact for a postal survey: a randomised controlled trial.

Abstract:

OBJECTIVE:This study examines the effectiveness and costs of follow-up phone calls in improving response rates to a community survey. METHODS:Non-responders to a postal survey were randomly allocated to receive a phone call or no phone call. The resources used for the development and implementation of the survey were documented. The response rates and cost per level of follow-up contact examined. RESULTS:Follow-up phone calls led to a statistical significant increase in the number of responses to a community-wide survey, relative to no phone call. This relative increase in responses (n=62 for the follow-up phone call group versus n=1 for controls), did not increase the absolute survey response rate sufficiently (from 38.5% for two mailed surveys to 39.8% for two mailed surveys plus a phone call) to justify the phone call costs. Scenario analyses show increasing the initial response rate by 10% and conducting a second mailed survey achieves greater marginal cost savings than increasing the response rate to the second mailout or the follow-up phone calls. CONCLUSIONS:These results suggest a follow-up phone call was not cost effective. Survey research ought to primarily focus on obtaining optimal initial response rates by using strategies identified in a Cochrane meta-analytic review.

authors

Breen CL,Shakeshaft AP,Doran CM,Sanson-Fisher RW,Mattick RP

doi

10.1111/j.1753-6405.2010.00598.x

subject

Has Abstract

pub_date

2010-10-01 00:00:00

pages

508-12

issue

5

eissn

1326-0200

issn

1753-6405

journal_volume

34

pub_type

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