Abstract:
OBJECTIVE:To describe the characteristics of advertising in Spanish medical journals and to analyze the advertising message in drug advertisements. METHODS:Six issues of 4 Spanish medical journals published in 2001 were reviewed to identify the number of advertisements and their characteristics. The journals selected were Atención Primaria, Anales Españoles de Pediatría, Medicina Clínica and Gaceta Sanitaria. The advertising message was analyzed by evaluating 5 factors: communication aim, sales argument, communication treatment, and use of text and image. RESULTS:609 advertisements were found. Drug advertisements were the most numerous (69.9%). Advertising pressure was highest in Atención Primaria (36%), followed by Anales Españoles de Pediatría (22%), Medicina Clínica (12%) and Gaceta Sanitaria (4%). Of the 195 drug advertisements analyzed, the aim of the advertising message was mostly to present or remind readers of an existing product (70.8%). The sales argument was rational in 86.5%. The communication treatment was advertising in 72.6%. The text of the advertisement contained a headline in 82.4% or a slogan in 50.8%. The advertisement image was a photograph in 74.7% and the aim of the image was to present the product (48.7%), to promise a benefit (45.1%), or to argue its qualities (31.1%). CONCLUSIONS:In the journals aimed at prescribing physicians advertising pressure was higher and advertisements were intercalated in article text. Advertising concerned already existing products, used rational arguments, and the communication treatment was advertising.
journal_name
Gac Sanitjournal_title
Gaceta sanitariaauthors
Riera EJ,de la Fuente DO,Rodrígueza RMdoi
10.1157/13110440subject
Has Abstractpub_date
2007-09-01 00:00:00pages
371-7issue
5eissn
0213-9111issn
1578-1283pii
13110440journal_volume
21pub_type
杂志文章相关文献
Gaceta Sanitaria文献大全abstract::Sexual and reproductive health (SRH) is protected by the public authorities to ensure that people enjoy a free, satisfying, and safe sexual life. Despite the approval of the National Sexual and Reproductive Health Strategy in 2011, the progress achieved may be jeopardized by recent proposals for legislative changes af...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/j.gaceta.2014.03.007
更新日期:2014-06-01 00:00:00
abstract:OBJECTIVE:The aim of this study was to design and validate a health services access survey for households in Colombia to provide a methodological tool that allows the country to accumulate evidence of real-life access conditions experienced by the Colombian population. METHODS:A validation study with experts and a pil...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/j.gaceta.2016.05.008
更新日期:2016-01-01 00:00:00
abstract:OBJECTIVES:To find out the satisfaction's level of the Nazaret (Valencia) Health Center's users; To detect the deficiencies in the areas under study; To find out whether or not there are differences with previous studies in primary care. DESIGN:Transversal study, results evaluation with no equivalent control group. S...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/s0213-9111(93)71138-3
更新日期:1993-03-01 00:00:00
abstract:OBJECTIVES:Health resources utilization is related to health conditions and to the population's sociodemographic characteristics. Low socioeconomic groups show increased utilization of certain resources. Emergency department utilization could also be affected by socioeconomic factors. The aim of this study was to ident...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/s0213-9111(02)71645-2
更新日期:2002-03-01 00:00:00
abstract:OBJECTIVE:To analyze whether the effectiveness of combined antiretroviral therapy in delaying progression to AIDS and death is affected by social inequities in a cohort of HIV-positive injecting drug users (IDUs). METHODS:A cohort of 3,122 HIV-positive IDUs identified in the AIDS Information and Prevention Centers of ...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/s0213-9111(08)75352-4
更新日期:2008-11-01 00:00:00
abstract:OBJECTIVE:To determine trends in the incidence of type 1 diabetes in Navarre (Spain) between 1975 and 2012 by age and sex. PATIENTS AND METHODS:The study population comprised residents of Navarre under 15 years of age. A Poisson regression model was fitted to analyze changes in the incidence over time, adjusted by yea...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/j.gaceta.2014.06.010
更新日期:2015-01-01 00:00:00
abstract::Several authors have suggested that incidence density should be used in studying nosocomial infection. We assess several risk factors for hospital infection by two ratios, the incidence density ratio (IDR) and the relative risk (RR), in an historical cohort of 843 patients. The variables analyzed were: operation, its ...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/s0213-9111(90)71036-9
更新日期:1990-11-01 00:00:00
abstract:OBJECTIVE:To assess changes in hospitality workers' expectations and attitudes towards the Spanish smoking law before and 2 years after the smoking ban. METHODS:We performed a longitudinal study of a cohort (n=431) of hospitality workers in five regions in Spain before the law came into effect and 24 months later. Exp...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/j.gaceta.2010.02.007
更新日期:2010-05-01 00:00:00
abstract::The objective of this study is to compare the prevalence of smoking among young students of the area of La Garrotxa between 1982 and 1986. Two surveys were made, following the same methodology, interviewing two samples of student population 13 to 25 years old. The total number of interviewed students were 1,039 in 198...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/s0213-9111(91)71058-3
更新日期:1991-05-01 00:00:00
abstract:OBJECTIVE:To determine the prevalence of risky alcohol consumption and associated risk factors among adolescents living in Central Catalonia (Spain) during the 2011-2012 academic year, depending on their area of residence. METHOD:A cross-sectional study was carried out in a sample of 1268 10th grade students (4th grad...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/j.gaceta.2014.04.004
更新日期:2014-09-01 00:00:00
abstract:OBJECTIVE:Assess whether the universalization of epidural analgesia supplied in hospitals of the Andalusia Public Health Service (SSPA) has ended up with the inequalities shown in previous studies regarding to their demand: the percentage of women who rejected epidural analgesia was higher among the users having low ed...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/j.gaceta.2018.05.002
更新日期:2019-01-01 00:00:00
abstract:OBJECTIVE:To apply the activity based costing (ABC) model to calculate the cost of therapy for neurodegenerative disorders in order to improve hospital management and allocate resources more efficiently. METHOD:We used the case study method in the Francolí long-term care day center. We applied all phases of an ABC sys...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/j.gaceta.2012.12.003
更新日期:2013-09-01 00:00:00
abstract:OBJECTIVE:The Hospital Universitario Virgen del Rocío (HUVR) of Seville was chosen as the reference Andalusian site to treat possible cases of Ebola. After the health alert (WHO, 2014), a voluntary group of healthcare and non-healthcare professionals was set up, which, after being trained, treated a possible case. In t...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/j.gaceta.2016.04.003
更新日期:2016-07-01 00:00:00
abstract::This article describes the experience of knowledge translation between researchers of the ITSAL (immigration, work and health) project and representatives of organizations working with immigrants to discuss the results obtained in the project and future research lines. A meeting was held, attended by three researchers...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/j.gaceta.2013.08.006
更新日期:2014-05-01 00:00:00
abstract::The social organizational climate is a psychological variable which influences the behaviour of the people at work. With the aim of knowing and measuring the work environment in primary health care (Sector 11, Madrid), a transversal descriptive study has been performed on a sample of 350 people. We have used the surve...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/s0213-9111(94)71176-6
更新日期:1994-03-01 00:00:00
abstract:OBJECTIVE:To identify predisposing, inhibitory and facilitating factors that may affect participation in colorectal cancer screening programs in the Roma population. METHOD:Qualitative and exploratory study by focus group technique. Three focus groups of men and three groups of women were carried out, with a total of ...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/j.gaceta.2017.08.007
更新日期:2018-01-01 00:00:00
abstract:OBJECTIVE:To describe an outbreak of hepatitis A in the city of Albacete (Spain) and to assess the effectiveness of the control measures implemented. METHODS:When the outbreak was noted, definitions of a case were established. Clinical and epidemiological data were collected through a survey. The temporal-spatial dist...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/j.gaceta.2010.02.010
更新日期:2010-07-01 00:00:00
abstract:OBJECTIVE:To measure the usefulness of multiple correspondence analysis (MCA) and cluster analysis applied to the epidemiological research of HIV infection. The specific are to explore the relationships between the different variables that characterize the users of the AIDS Information and Prevention Center (CIPS) and ...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/s0213-9111(99)71334-8
更新日期:1999-03-01 00:00:00
abstract::This study aimed to assess the impact of the current economic crisis on mortality trends in Spain and its effect on social inequalities in mortality in Andalusia. We used data from vital statistics and the Population Register for 1999 to 2011, as provided by the Spanish Institute of Statistics, to estimate general and...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/j.gaceta.2014.01.005
更新日期:2014-06-01 00:00:00
abstract::Health services utilization has been associated to several socio-demographic factors, as age, gender, or socio-economic status. It has also been associated to the organizational structure and finance of health care, and to health status of the individuals. In the present article main results of studies of health servi...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/s0213-9111(94)71171-7
更新日期:1994-01-01 00:00:00
abstract:OBJECTIVE:To determine the association between fear of falling and health status, a history of previous falls and personal characteristics in a representative sample of elderly people. METHOD:We conducted an observational, cross-sectional prevalence study in the community setting in Albacete (Spain) of 921 people olde...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/j.gaceta.2010.09.009
更新日期:2010-11-01 00:00:00
abstract:OBJECTIVE:To describe the process and results of the Smoking Cessation Program in order to answer this question: Does the lack of time and resources justify poor involvement of physicians in helping patients to stop smoking? METHODS:Prospective series of cases that included all smokers (n = 1203) who for any reason at...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/s0213-9111(01)71574-9
更新日期:2001-07-01 00:00:00
abstract:OBJECTIVES:To analyze hospital and primary care physicians' knowledge of certain patients' rights recently modified by Spanish Law 41/2002 (law of patient autonomy). MATERIAL AND METHODS:We performed a voluntary survey of hospital and primary care physicians who were presented with three problem situations drawn from ...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/j.gaceta.2010.01.012
更新日期:2010-05-01 00:00:00
abstract:OBJECTIVES:Air pollution has been associated with increased mortality according to studies carried out in the US. The APHEA project (Air Pollution on Health: a European Approach) analyzes the short-term effects in 15 european cities. We evaluated the acute relation between air pollution, mortality, and hospital emergen...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/s0213-9111(98)76476-3
更新日期:1998-09-01 00:00:00
abstract:OBJECTIVES:To assess the quality of prescriptions in primary care area through indicators established by a team of physicians and to analyze the relationship between these indicators and those used by the Spanish public health system (INSALUD) in the same area. METHODS:An observational, cross sectional study was perfo...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/s0213-9111(03)71773-7
更新日期:2003-09-01 00:00:00
abstract::Recent years have seen a steady increase in social marketing applied to health with the aim of increasing public awareness and changing people's behavior. Programs or actions based on the principles of social marketing have been shown to be effective in improving public health. However, that is not the general rule in...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/s0213-9111(08)76072-2
更新日期:2008-04-01 00:00:00
abstract::To have a better understanding on the role of the press in the communication of gender and health issues, the content of the five most spread newspapers in Spain was studied (El País, ABC, El Mundo, La Vanguardia and El Periódico de Catalunya) for five years (1997-2001) and the electronic version of The New York Times...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1157/13062527
更新日期:2004-05-01 00:00:00
abstract::The European Commission supports several routes for incorporating the gender perspective. The Commission currently supports the new Horizon 2020 program, and also funds projects such as "gendered innovations", which show how gender innovations increase the quality of research and professional practice for health and w...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/j.gaceta.2014.04.005
更新日期:2014-09-01 00:00:00
abstract:OBJECTIVE:To analyze the factor structure of the OLQ-13 scale and to study the direct relationship between sense of coherence and lifestyles in university students of nursing. METHOD:Cross-sectional study. LOCATION:University of Jaén. Andalusia, Spain. PARTICIPANTS:384 students from the first three years of the nurs...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/j.gaceta.2018.02.009
更新日期:2019-01-01 00:00:00
abstract::The reform of primary care in Spain in 1984 focussed mainly on skills and knowledge (physician training and working hours) and material resources (new buildings). The reform did not succeed in improving longitudinal care nor did it give primary care physicians greater power, that is, the reform did not increase coordi...
journal_title:Gaceta sanitaria
pub_type: 杂志文章
doi:10.1016/j.gaceta.2011.09.024
更新日期:2012-03-01 00:00:00