Abstract：
:Recent years have seen a steady increase in social marketing applied to health with the aim of increasing public awareness and changing people's behavior. Programs or actions based on the principles of social marketing have been shown to be effective in improving public health. However, that is not the general rule in Spain, where health policies have been based on health plans directed more to economic efficiency than to citizens' needs. For a health marketing program to be effective, the following factors are necessary: 1) the program has a long-term temporal horizon for action; 2) the objectives are established in terms of behavioral changes; 3) market research is used as a source of information; 4) different actions are established according to the segments identified as targets; 5) the program is operationalized in the four variables of the marketing mix, namely, product, price, distribution and communication, and is not only based on advertising campaigns; 6) the core of the program is exchange, understood as the factors that motivate people to change in return for the promise of something beneficial to them; 7) the factors or forces that compete with the desired behavioral changes are neutralized, and 8) businesses' social responsibility is used as a mechanism to reinforce health improvement programs. The design of health marketing programs should include definition of strategic and operational actions aimed not only at potential adopters of the desired behavior but also at all agents who may help or hinder behavioral change (health professionals, the pharmaceutical industry, politicians, the advertising industry, and products and services with health-challenging objectives).
journal_name
Gac Sanitjournal_title
Gaceta sanitariaauthors
Beerli-Palacio A,Martín-Santana JD,Porta Mdoi
10.1016/s0213-9111(08)76072-2subject
Has Abstractpub_date
2008-04-01 00:00:00pages
27-36eissn
0213-9111issn
1578-1283pii
13118085journal_volume
22 Suppl 1pub_type
杂志文章相关文献
Gaceta Sanitaria文献大全abstract：:Health policy has reacted to the financial crisis by overemphasising measures targeted at reducing unit costs, increasing barriers to access (waiting lists) or closing premises. It is too soon for scientific assessment of the impact of this reshaping of supply on equity, quality and safety, and on individual and popul...
journal_title：Gaceta sanitaria
pub_type： 杂志文章
doi：10.1016/j.gaceta.2014.02.004
更新日期：2014-06-01 00:00:00
abstract：:Since the nineteen seventies, high- and low-income countries have undergone a pattern of transnational economic and cultural integration known as globalization. The weight of the available evidence suggests that the effects of globalization on labor markets have increased economic inequality and various forms of econo...
journal_title：Gaceta sanitaria
pub_type： 杂志文章
doi：10.1016/j.gaceta.2010.09.013
更新日期：2010-12-01 00:00:00
abstract：OBJECTIVE:The aim of this study was to determine the reliability and construct validity of the three dimensions of the Job Content Questionnaire (JCQ): demand, control and job support among hospital nursing staff. METHODS:The minimun reduced version of the JCQ was used, which include three dimensions: psychological de...
journal_title：Gaceta sanitaria
pub_type： 杂志文章
doi：10.1016/s0213-9111(01)71533-6
更新日期：2001-03-01 00:00:00
abstract：OBJECTIVES:To adapt the
journal_title：Gaceta sanitaria
pub_type： 杂志文章
doi：10.1157/13108499
更新日期：2007-07-01 00:00:00
abstract：OBJECTIVE:To estimate the mean length of temporary work disability (TD) and to assess some of its possible determinants. METHODS:During 1995, we registered 12,570 cases of TD among people from the Inspection Area of Alcala of Henares. We obtained a random sample of 600 cases. In addition to TD length, we obtained info...
journal_title：Gaceta sanitaria
pub_type： 杂志文章
doi：10.1016/s0213-9111(99)71348-8
更新日期：1999-05-01 00:00:00
abstract：OBJECTIVE:To explore the combined use of quantitative and qualitative methods with a longitudinal perspective in the field of obesity diet and physical activity. METHOD:A systematic scoping review following PRISMA guidelines. The databases searched were Web of Science, PubMed, and ASSIA. RESULTS:1592 records were ret...
journal_title：Gaceta sanitaria
pub_type： 杂志文章,评审
doi：10.1016/j.gaceta.2020.05.008
更新日期：2020-07-22 00:00:00
abstract：OBJECTIVE:to analyze the impact of Spanish smoke-free legislation (Law 42/2010) on the business activity of bars, cafés, and restaurants. METHODS:we used the micro-data from the Household Budget Survey for 2010 and 2011. The linking files allowed close follow-up of the households that remained in the sample for 2 cons...
journal_title：Gaceta sanitaria
pub_type： 杂志文章
doi：10.1016/j.gaceta.2014.05.006
更新日期：2014-11-01 00:00:00
abstract：:Sexual and reproductive health (SRH) is protected by the public authorities to ensure that people enjoy a free, satisfying, and safe sexual life. Despite the approval of the National Sexual and Reproductive Health Strategy in 2011, the progress achieved may be jeopardized by recent proposals for legislative changes af...
journal_title：Gaceta sanitaria
pub_type： 杂志文章
doi：10.1016/j.gaceta.2014.03.007
更新日期：2014-06-01 00:00:00
abstract：OBJECTIVE:To explore the applicability of the Consensus Document on School Food Programmes in Educational Centres (DCSECE) to evaluate the adaptation of school menus to healthy eating recommendations. METHOD:Transversal study that analyzes monthly school menus from 28 early-childhood education and primary education ce...
journal_title：Gaceta sanitaria
pub_type： 杂志文章
doi：10.1016/j.gaceta.2019.08.009
更新日期：2021-01-01 00:00:00
abstract：OBJECTIVE:To apply the activity based costing (ABC) model to calculate the cost of therapy for neurodegenerative disorders in order to improve hospital management and allocate resources more efficiently. METHOD:We used the case study method in the Francolí long-term care day center. We applied all phases of an ABC sys...
journal_title：Gaceta sanitaria
pub_type： 杂志文章
doi：10.1016/j.gaceta.2012.12.003
更新日期：2013-09-01 00:00:00
abstract：OBJECTIVE:To study the relationship between formal and informal care for the dependent population in a number of European countries. METHOD:Data from the Survey of Health, Aging and Retirement in Europe for 2004 were used and a bivariate probit model was estimated. Unlike other studies, the present analysis includes t...
journal_title：Gaceta sanitaria
pub_type： 杂志文章
doi：10.1016/j.gaceta.2011.07.004
更新日期：2011-12-01 00:00:00
abstract：:We explore gender, class and geographical inequalities in health of the population aged over 65 years in Spain. We gathered data from the 1997 National Health Survey, 1999 hospital discharge data, 1998 mortality data from vital statistics, and from the 1999 National Survey on Disabilities. Health related behaviors (to...
journal_title：Gaceta sanitaria
pub_type： 杂志文章
doi：10.1157/13062253
更新日期：2004-05-01 00:00:00
abstract：:Consumer panels are a market research method useful for gathering information about low-frequency or difficult-access customers. The objective of this field-note is to explain our experience using this method in a cross-sectional public health study on the use of electronic cigarettes. After taking into account other ...
journal_title：Gaceta sanitaria
pub_type： 杂志文章
doi：10.1016/j.gaceta.2017.03.011
更新日期：2017-01-01 00:00:00
abstract：:Medical pluralism and the uses of Complementary and Alternative Medicine (CAM) are phenomena of increasing interest in the international arena. The aim of this chapter is to comment on Spanish studies dealing with medical pluralism and CAM. We have only a few scattered anthropological studies, and some data from surve...
journal_title：Gaceta sanitaria
pub_type： 杂志文章
doi：10.1157/13062263
更新日期：2004-05-01 00:00:00
abstract：:The present study aims to review the problem of intimate partner violence, as well as its causes and consequences. It will also specifically analyze the role of health professionals. In opposition to the classical epidemiological view of risk factors, Heise proposes an ecological framework to study violence against wo...
journal_title：Gaceta sanitaria
pub_type： 杂志文章,评审
doi：10.1157/13061990
更新日期：2004-01-01 00:00:00
abstract：OBJECTIVE:To evaluate the association between nosocomial infections (NI) and the mortality of Intensive Care Unit (ICU) patients, adjusting for the effect on mortality of other predictive variables. METHODS:Prospective study on 944 concurrent patients admitted for at least 24 hours in the ICU of a tertiary level hospi...
journal_title：Gaceta sanitaria
pub_type： 杂志文章
doi：10.1016/s0213-9111(98)76439-8
更新日期：1998-01-01 00:00:00
abstract：INTRODUCTION:In Spain, one third of all children and two-thirds of adults suffer from excess weight, a condition that generates a direct excess medical cost of 2000 million Euros. Obesogenic food environments cause obesity by promoting the consumption of sugar-sweetened beverages and ultra-processed foods. Accordingly,...
journal_title：Gaceta sanitaria
pub_type： 杂志文章
doi：10.1016/j.gaceta.2019.05.009
更新日期：2019-01-01 00:00:00
abstract：BACKGROUND:Road traffic accidents cause substantial morbidity and disease burden; few studies have examined their impact on disability. OBJECTIVE:To estimate the magnitude and distribution of disability due to road traffic accidents according to socio-demographic variables, and its main socioeconomic and health determ...
journal_title：Gaceta sanitaria
pub_type： 杂志文章
doi：10.1016/j.gaceta.2015.01.009
更新日期：2015-09-01 00:00:00
abstract：BACKGROUND:In the last few years, several non-pharmacological interventions have been developed to prevent age-associated cognitive deterioration, specifically memory deterioration. The effectiveness of these interventions has not been sufficiently evaluated. OBJECTIVE:To determine the effectiveness of cognitive inter...
journal_title：Gaceta sanitaria
pub_type： 杂志文章,评审
doi：10.1157/13126930
更新日期：2008-09-01 00:00:00
abstract：:Although there is some experience in the study of mortality inequalities in Spanish cities, there are large urban centers that have not yet been investigated using the census tract as the unit of territorial analysis. The coordinated project journal_title：Gaceta sanitaria pub_type： 杂志文章 doi：10.1016/s0213-9111(08)75362-7 更新日期：2008-11-01 00:00:00
abstract：OBJECTIVES:To select and summarize the interventions that have proved effective in reducing absenteeism among hospital nurses. METHODS:A scoping review was conducted through a literature search using Medline, Web of Science, Cinahl, Embase, Lilacs, Cuiden and Cochrane Library Plus databases. Of a total of 361 articles...
journal_title：Gaceta sanitaria
pub_type： 杂志文章,评审
doi：10.1016/j.gaceta.2012.09.006
更新日期：2013-11-01 00:00:00
abstract：OBJECTIVES:Health resources utilization is related to health conditions and to the population's sociodemographic characteristics. Low socioeconomic groups show increased utilization of certain resources. Emergency department utilization could also be affected by socioeconomic factors. The aim of this study was to ident...
journal_title：Gaceta sanitaria
pub_type： 杂志文章
doi：10.1016/s0213-9111(02)71645-2
更新日期：2002-03-01 00:00:00
abstract：:The main goal of this paper is to offer an introduction to the quantitative methods of meta-analysis used in epidemiology/public health, emphasizing on the most widespread used. We give also a brief reference of the methods to recognize publication bias. The limitations and advantages of the methods commented on are d...
journal_title：Gaceta sanitaria
pub_type： 杂志文章,评审
doi：10.1016/s0213-9111(92)71090-5
更新日期：1992-01-01 00:00:00
abstract：OBJECTIVE:To assess the effectiveness of a proactive and integrated care programme to adjust the use of health resources by chronic complex patients (CCP) identified as potential high consumers according to a predictive model based on prior use and morbidity. METHODS:Randomized controlled clinical trial with three par...
journal_title：Gaceta sanitaria
pub_type： 杂志文章,随机对照试验
doi：10.1016/j.gaceta.2016.07.014
更新日期：2018-01-01 00:00:00
abstract：OBJECTIVE:To describe trends in tobacco, alcohol, and cannabis consumption among secondary school pupils in Barcelona between 1987 and 1999. METHODS:Cross-sectional surveys administered to representative samples of pupils in the second year of secondary school between 1987 and 1999. The questionnaires were anonymous a...
journal_title：Gaceta sanitaria
pub_type： 杂志文章
doi：10.1016/s0213-9111(03)71727-0
更新日期：2003-05-01 00:00:00
abstract：:The purpose of this paper is to highlight the fact that the present financial system of the Health Regional Services is constraining their management and development possibilities and thus, the System designed in the General Law of Health (Ley General de Salud); moreover, it is, hindering the development of the Autono...
journal_title：Gaceta sanitaria
pub_type： 杂志文章
doi：10.1016/s0213-9111(91)71074-1
更新日期：1991-09-01 00:00:00
abstract：:This methodological note describes the development and application of a mixed-methods protocol to assess the responsiveness of Spanish health systems to violence against women in Spain, based on the World Health Organization (WHO) recommendations. Five areas for exploration were identified based on the WHO recommendat...
journal_title：Gaceta sanitaria
pub_type： 杂志文章
doi：10.1016/j.gaceta.2013.08.002
更新日期：2014-05-01 00:00:00
abstract：OBJECTIVES:To explore the factors determining self-medication among the Spanish adult population, paying special attention to differences in pharmaceutical consumption patterns between the immigrant and autochthonous populations in Spain. METHODS:Logistic regression models were used to evaluate the effect of several d...
journal_title：Gaceta sanitaria
pub_type： 杂志文章
doi：10.1016/j.gaceta.2009.09.007
更新日期：2010-03-01 00:00:00
abstract：OBJECTIVES:To estimate the prevalence of tuberculosis infected children in the first grades of Primary Education and to analyse the distribution of infected people among social class groups and other previous circumstances. METHODS:Cross-sectional study with diagnostic test application and questionnaire survey, in a r...
journal_title：Gaceta sanitaria
pub_type： 杂志文章
doi：10.1016/s0213-9111(00)71443-9
更新日期：2000-03-01 00:00:00
abstract：:Social capital has been defined as the resources available to individuals and groups through membership in social networks. The definition is consistent with either an individualistic approach, i.e. resources (such as information or instrumental assistance) that are accessed by individuals through their network connec...
journal_title：Gaceta sanitaria
pub_type： 杂志文章
doi：10.1016/j.gaceta.2014.09.006
更新日期：2015-01-01 00:00:00
