Abstract:
:Consumer panels are a market research method useful for gathering information about low-frequency or difficult-access customers. The objective of this field-note is to explain our experience using this method in a cross-sectional public health study on the use of electronic cigarettes. After taking into account other non-probabilistic sampling techniques to obtain a huge sample of electronic-cigarette users (n=600), in the end we decided to use consumer panels (recruiters) because of the relative short duration of the field work and the high representativeness of the sample.
journal_name
Gac Sanitjournal_title
Gaceta sanitariaauthors
Matilla-Santander N,Fu M,Ballbè M,Lidón-Moyano C,Martín-Sánchez JC,Fernández E,Martínez-Sánchez JMdoi
10.1016/j.gaceta.2017.03.011subject
Has Abstractpub_date
2017-01-01 00:00:00pages
436-438issue
5eissn
0213-9111issn
1578-1283pii
S0213-9111(17)30128-0journal_volume
31pub_type
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