Abstract:
:This study examined the impact of fear control and danger control messages on intentions to perform health behaviors. It was hypothesized that persons high in masculinity would be more influenced by messages that address fear than messages that exclusively focus on the efficacy of the behavior (danger control). To test this proposition, 172 participants were classified into high and low masculinity groups according to their scores on the Bem Sex Role Inventory, and randomly assigned fear reducing or danger control messages either encouraging detection behavior (skin cancer self-examination) or promotion behavior (sunscreen usage). Highly masculine participants demonstrated greater behavioral intentions and more positive attitudes about the behavior when exposed to a fear-reducing message. The results suggest that it is possible to motivate adaptive health behavior even when a person is engaging in fear control.
journal_name
J Behav Medjournal_title
Journal of behavioral medicineauthors
Millar MG,Houska JAdoi
10.1007/s10865-007-9113-8subject
Has Abstractpub_date
2007-10-01 00:00:00pages
403-9issue
5eissn
0160-7715issn
1573-3521journal_volume
30pub_type
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