Tobacco marketing and adolescent smoking: more support for a causal inference.

Abstract:

OBJECTIVES:This prospective study examined the effect of tobacco marketing on progression to established smoking. METHODS:Massachusetts adolescents (n = 529) who at baseline had smoked no more than 1 cigarette were reinterviewed by telephone in 1997. Analyses examined the effect of receptivity to tobacco marketing at baseline on progression to established smoking, controlling for significant covariates. RESULTS:Adolescents who, at baseline, owned a tobacco promotional item and named a brand whose advertisements attracted their attention were more than twice as likely to become established smokers (odds ratio = 2.70) than adolescents who did neither. CONCLUSIONS:Participation in tobacco marketing often precedes, and is likely to facilitate, progression to established smoking. Hence, restrictions on tobacco marketing and promotion could reduce addiction to tobacco.

journal_name

Am J Public Health

authors

Biener L,Siegel M

doi

10.2105/ajph.90.3.407

subject

Has Abstract

pub_date

2000-03-01 00:00:00

pages

407-11

issue

3

eissn

0090-0036

issn

1541-0048

journal_volume

90

pub_type

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