Profile of the customers and the pattern of purchasing in sweet shops, Kuwait.

Abstract:

PURPOSE:This study aimed to describe the profile and the purchasing pattern of the customers of two sweet shops in Kuwait. MATERIALS AND METHODS:The data were collected by observing 500 customers in two sweet shops between 11 a.m. and 2 p.m. and between 5 p.m. and 10 p.m. during a two-week period. One shop was in the city (Capital Governorate; n = 330) and the other was in the suburban area (Ahmadi Governorate; n = 170). Every tenth adult customer was also interviewed, when they had completed their purchasing. RESULTS:There were 58.2% females and 41.8% males among the customers. The mean estimated age of the customers was 29.6 (SD = 13.8) years. The mean payment for the purchase was $5.32 USD (SD 2.350). Females commonly purchased larger amount of sweets (42.6%) compared with males (30.1%; p<0.001). Chocolate was the most common choice of purchase (71%), and only 10% of the products were sugar-free products. The mean age of the customers interviewed was 35.6 years (SD = 9.4). The favourite sugar product of the interviewed customers was also chocolate (36%). The proportion of the customers considering sugar-free products as their favourite decreased consistently with increasing age. More than half of the customers used soft drinks every day (58%). CONCLUSION:Knowledge of the caries risk from sweets needs to be increased with a health education programme. Increasing the availability of sugar-free or tooth-friendly products should be one of the aims of the Kuwait Ministry of Health.

journal_name

Oral Health Prev Dent

authors

Al-Sayegh FA,Al-Ali WM

subject

Has Abstract

pub_date

2007-01-01 00:00:00

pages

291-7

issue

4

eissn

1602-1622

issn

1757-9996

journal_volume

5

pub_type

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