Lessons in public (mis)communication about the laboratory from the COVID-19 pandemic.

Abstract:

:The COVID-19 pandemic has put the clinical laboratory in the spotlight. The news media is regularly seeking out interviews with microbiologists, infectious disease specialists, and pathologists. Increased public exposure offers opportunities to improve how laboratory professionals communicate our insights. We can emphasize what is new, unusual, or controversial about our knowledge, utilize social media effectively, and improve relationships with journalists by understanding their workflow and traditions. While public engagement has risks and must be considerate of institutional policies, it also validates our value to patients, policy-makers, and employers.

journal_name

J Clin Microbiol

authors

Mazer BL

doi

10.1128/JCM.02917-20

subject

Has Abstract

pub_date

2021-01-21 00:00:00

eissn

0095-1137

issn

1098-660X

pii

JCM.02917-20

pub_type

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