Abstract:
:About a hundred years ago, the world was faced with a pandemic that would ultimately infect 500 million people and kill 50 million. Today, we face a potentially similar situation. Although at times like these, the discipline of communication is essential to promoting public health and welfare through its knowledge of persuasive messaging and mass communication campaigns, to increase our effectiveness, we need to be more aware of and better account for the influence of political ideology on response to messaging. In this essay, I look to lessons from the foundation of our discipline and draw on a variety of ideas across psychology, cognitive science, and linguistics to suggest a way forward.
journal_name
Health Communjournal_title
Health communicationauthors
Harrington NGdoi
10.1080/10410236.2020.1837444subject
Has Abstractpub_date
2020-12-01 00:00:00pages
1715-1717issue
14eissn
1041-0236issn
1532-7027journal_volume
35pub_type
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